Retail Week Indicator has reviewed retailers’ digital capability through a strategic audit, across all areas of a customer’s digital shopping journey. 

Digital capability was assessed across four performance categories – marketing, logistics and customer service, cross-channel and ecommerce. All retailers were scored against each performance category, as well as their financial performance. The category scores were aggregated to create an overall score per retailer.

Forming part of our sector analysis, the table below shows where health and beauty retailers in the UK are positioned and why.

For the best viewing experience of the table, click on the full screen view button if shown:

Position Retailer Marketing (%) Logistics & Customer service (%) Cross-channel (%) Ecommerce (%) Total (%)
1 Boots 78.7 34.9 70.6 54.8 52.7
2 Holland & Barrett 70.7 41.3 43.7 49.6 48.3
3 Superdrug 73.3 25.7 37.3 49.6 46.9
4 Feelunique 57.3 41.6 14.7 47.7 40.5
5 Lush 40.0 28.5 32.4 45.5 39.3
6 Birchbox 66.7 26.8 14.7 45.6 36.0
7 The Body Shop 69.3 27.4 17.7 46.7 35.0
8 The Hut Group 52.0 30.2 7.3 45.7 33.3
9 Space NK 60.0 27.1 11.6 37.1 27.9
10 allbeauty 32.0 33.0 3.7 29.0 25.9
11 LloydsPharmacy 30.7 30.2 25.1 30.2 25.6

Read the full analysis of the health and beauty sector here

To understand how Retail Week measured retailers’ digital capabilities, please read the full methodology.

Retail Week Indicator 2018 rankings