All Multichannel articles – Page 147
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AnalysisAnalysis: Retailers battle it out to offer first-class delivery
Convenience and speed are increasingly important to consumers when ordering goods, meaning retailers offering the best fulfilment options have a competitive Christmas edge.
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AnalysisAnalysis: Digging out the customer data
What are the best sources of customer insight and how do retailers evaluate and select them?
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AnalysisAnalysis: The path to social media success
Social media platforms offer a wealth of consumer insight, but turning that data into an effective brand building and sales tool remains a challenge.
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AnalysisAnalysis: What is big data?
The technology industry loves a buzzword, and big data is a favourite. But what does it mean, is it just marketing hype, and what services can it help retailers provide?
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AnalysisAnalysis: The smartphone's role in customer insight
Mobile is a growing sales channel, but its potential doesn’t end there. Phones also open up a treasure chest of data for retailers on their customers.
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OpinionComment: Customer insight has never been more important
With competition hotter than ever in retail, and customer loyalty faltering, insight into shopper behaviour has never been more important.
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OpinionComment: Every retailer should know who their customers are
It feels almost odd talking about customer insights being central to a modern-day retailer.
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NewsDebenhams aims for single customer view
Debenhams is taking a single view of its customers to help it better target shoppers.
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OpinionComment: Dixons’ celebrates first-half profit
Dixons has much to feel festive about. Last week, the Currys and PC World owner revealed its UK business had made a first-half profit for the first time in five years.
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AnalysisResponsive web design: What do retailers need to know?
With shoppers using tablets and mobiles as well as desktop PCs to view a retailer’s site, responsive web design means it will resize itself for that device
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NewsCyber Monday frenzy drives record online shopping sales
Retailers enjoyed a record surge in trade on Monday as shoppers rushed online to secure Christmas deals.
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NewsTopshop unveils Christmas film with Kate Bosworth as its star
Fashion powerhouse Topshop premiered its first-ever Christmas movie today as part of its festive marketing campaign, revealing actress Kate Bosworth as the star.
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NewsJohn Lewis achieves record online sales last week
John Lewis sales jumped 9.3% to £124.2m last week, representing the third best week ever at the department store group and its best ever week online.
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NewsRetailers braced for Cyber Monday
Retailers are today bracing themselves for what they expect to be the busiest online shopping day of the year.
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News
Otto Group acquires Neckermann.de. brand name
Otto Group has acquired the brand name and private labels of insolvent pure-play retailer Neckermann.de.The purchase includes the right to use the Neckermann trademarks, logos and internet domains in Germany. Otto Group also has the right to use Neckermann’s mailing list in Germany, although that is still subject to certain ...
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NewsAnalysis: Gap UK faces fierce competition
Despite 25 years in the UK, the US fashion giant has struggled to find its gap in the market.
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AnalysisCampaign of the week: Argos, I Can Shop From Here
Argos declared its intention to move away from its traditional catalogue heritage last month and instead focus on multichannel.
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NewsThe future of Comet hangs in the balance
Comet’s future hangs in the balance as crunch talks between administrator Deloitte and potential white knight Clive Coombes commence today.
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OpinionComment: Christmas will be the real multichannel test
The sceptics remain in the ascendancy when it comes to whether the UK can replicate the consumer feeding frenzy witnessed around Black Friday in the US.
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OpinionComment: Retail today is web, web, web
Consumers can fulfil their every need online, so it’s vital retailers invest.