The US is known as the land of opportunity and, with a retail market worth an estimated $4.55trn, that phrase is not an exaggeration.

It’s no surprise then that many retailers on this side of the pond have set out on a transatlantic voyage, but there have been more failures than successes.

Yet, for all the storied UK names that have tried and failed in the US, Primark is quietly bucking that trend under Kevin Tulip.