‘You Can Do It’ has been on the go for 40 years, but is it fair to say it hasn’t been as prominent in recent years?

I think you’re right – it’s always there and it’s always been there. I made it more prominent for a few reasons. The first is because, at the back end of last year, we did a report that showed two-thirds of people are putting off home improvement projects because they don’t have the confidence to tackle them.