All articles by Rebecca Thomson – Page 31
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AnalysisReview of the Year 2011: 06. June
Sign up Source: Michael Walter/Troika John Lewis, Westfield Stratford City John Lewis hauls the sign for its new Westfield Stratford store into place. The store overlooks the Olympics site and in June, retailers and Westfield executives were in the final push to get everything ready for ...
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AnalysisReview of the Year 2011: 05. May
The polarisation of the retail market was a key theme in May.
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AnalysisReview of the Year 2011: 04. April
April provided ample evidence of the structural changes hitting retailers throughout 2011.
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AnalysisReview of the Year 2011: 03. March
Tesco’s attempts to go head-to-head with Asda’s Price Guarantee backfired after it was forced to issue a flood of refunds.
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AnalysisReview of the Year 2011: 02. February
Mary Portas’ undercover Secret Shopper customer service programme resulted in an official complaint.
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AnalysisAmazon’s Price Check app: What do retailers need to know?
Amazon’s app has provoked controversy in the US, where retailers fear becoming showrooms for the etailer.
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AnalysisChristmas adverts: Who are the winners and losers?
Retail’s latest batch of Christmas ads have both riled and delighted TV viewers in equal measure. Rebecca Thomson and Richard Huntington sort the crackers from the turkeys.
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AnalysisFigleaves, SaveMe4Later
On the surface, the new Figleaves ad looks fairly standard for a lingerie retailer.
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AnalysisSainsbury’s Million Kids Challenge
In a welcome break from the endless rounds of Christmas ads, Sainsbury’s has launched a campaign with David Beckham to raise awareness of its Million Kids Challenge, which aims to get children involved with sport.
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Opinion
Dune rolls out product videos
Footwear retailer Dune is planning to roll out videos of its entire range online after seeing an increase in conversion rates on products with video.
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NewsTfL reveals extent of Olympic transport disruption
Transport for London has released detailed information on which parts of the UK’s road and transport networks will be most affected by the Olympics next summer.
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AnalysisAnalysis: The out-of-town fashion set
Some fashion retailers are mixing things up and turning to retail parks for store growth. Is this a trend that will increase? Rebecca Thomson examines the shift and asks if it will last.
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AnalysisCampaign of the Week: Majestic Wine Come and explore
Majestic Wine has been one of retail’s success stories of late and its first TV ad campaign launched last week helps to show why.
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AnalysisMarks & Spencer X Factor
Just when you thought the X Factor couldn’t get any more ubiquitous, retail bellwether Marks & Spencer has launched a Christmas ad based on the show.
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AnalysisWhat next for Comet?
After last week’s £2 sale of Comet, debate is raging over whether its new owners can turn the ailing electricals retailer around. By Rebecca Thomson.
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NewsEbay to open high street store
Ebay is opening a pop-up shop just off Oxford Street in London’s West End in December which will allow customers to shop using their mobile phones.
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Opinion
Aurora expands mobile point-of-sale trial
Aurora Fashions is expanding its trial of its mobile point of sale system, with 23 stores expected to have iPads by the time the Christmas peak hits. The company is running one of the retail industry’s first mobile point-of-sale trials in relatively high traffic stores, and it says it’s going well so far.
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AnalysisDixons Retail, Star Wars
Dixons Retail’s last Star Wars advert in 2010 marked a change of direction for its Currys and PC World businesses, representing a gradual shift from price- focused, functional advertising to a more creative approach designed to entertain and capture shoppers’ imaginations.
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AnalysisDo pure-play etailers need stores?
Traditional retailers have long grappled with multichannel strategies, but now it is etailers considering whether they need a bricks-and-mortar presence to compete. Rebecca Thomson reports.