All articles by Rebecca Thomson – Page 35
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AnalysisThe not-so-usual suspects
Customers are increasingly defying stereotypes, so fitting them into traditional marketing segments is getting harder. Rebecca Thomson finds out how to deal with the changes
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AnalysisHow sport can motivate a workforce
John Lewis is encouraging staff to train as sport coaches. Rebecca Thomson finds out more
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Opinion
Google explains how to approach international etail
International markets are a big opportunity for growth in the next few years, and there are plenty of companies keen to capitalise on retailers’ planned expansion. Google is one – although many of the tools it offers are free – and the company wants to offer retailers access to its huge swathes of data.
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AnalysisGodfrey Davis
A decade ago Mulberry was in the financial doldrums, now the luxury retailer is hitting the headlines for all the right reasons. Rebecca Thomson talks to the man behind the turnaround
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NewsFacebook fans each bring 20 visits a year
One Facebook fan brings 20 additional visits to a typical retail website over a year, and top retailers who have no fans at all can still receive on average 62,000 visits a month from the social network.
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AnalysisThe new advertising landscape
Cannes Lions has crowned Ikea advertiser of the year - the first retailer to win the accolade. But what makes a great advertiser? Rebecca Thomson discovers a new dawn for retail advertising
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AnalysisChina’s recruitment problem
Retail growth in China means finding skilled recruits can be a struggle, says Rebecca Thomson
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AnalysisA future proof investment?
With technology changing so fast, choosing what to invest in can be a minefield for retailers hoping to latch onto the next big thing. Rebecca Thomson considers how to predict future hits and misses
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AnalysisHelping the unemployed back to work
Retailers are tapping different and more local sources for new recruits, finds Rebecca Thomson
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NewsCable says Red Tape Challenge has backfired
Business secretary Vince Cable said the red tape challenge has “backfired” because not enough retailers are responding to it.
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Analysis10 lessons to learn from Asos
Asos has become the poster child of UK online retailing. As it records another stellar set of results, Retail Week looks at the lessons of its success
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AnalysisHow can retailers crack China?
China is now the second biggest economy in the world. Rebecca Thomson looks at the numbers and considers how retailers can reap rewards from this global superpower.
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AnalysisBrightening the store workforce
Brighthouse’s store manager conference both motivates and educates, Rebecca Thomson finds.
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AnalysisHow to reduce checkout abandonment
Retailers with difficult web payment processes are losing customers. Rebecca Thomson considers how to keep online shoppers happy
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AnalysisWhat does mobile mean for retail?
Hype around mobile continues to grow, but most retailers are still considering their approach. Rebecca Thomson finds out where the technology goes next
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AnalysisWhat role will data play in a multichannel world?
As multichannel shopping continues to evolve, sources of customer data are multiplying. Rebecca Thomson looks at how to cope with the developments and what they could mean for retailers
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OpinionThe changing face of retail
Retailers are in a particularly challenging position when it comes to technology.
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AnalysisTen ways to grow your business overseas
With opportunities for UK growth proving increasingly elusive, retailers are pinning their hopes on overseas. Rebecca Thomson looks at how to ensure success in foreign climes
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AnalysisThe Co-operative’s big year
The Co-operative Group isn’t just facing the usual technology challenges this year – as well as running normal IT projects, it’s busy integrating its entire business with Somerfield, which it bought in 2008. Rebecca Thomson speaks to food retail IS director Mark Hale about his plans
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NewsHabitat invests £1m in overhaul of IT network
Furniture retailer Habitat aims to save 30% on its network costs by moving to a faster, more efficient wide area network (WAN) as part of a £1m IT infrastructure overhaul.