All articles by Rebecca Thomson – Page 32
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AnalysisCountrywide ‘For the Country Wise’
Rural specialist Countrywide launched its first TV ad last week to run throughout November.
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AnalysisWhat challenges does the Olympics bring for retailers?
The athletes may be the stars of the show, but London 2012 is proving to be a challenge for retailers too. Rebecca Thomson looks at the supply chain conundrums it will bring.
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AnalysisKingfisher’s Turkish adventure
It might not attract as much attention as some overseas markets, but Turkey is one of Kingfisher’s big hopes for the next decade. Rebecca Thomson reports on its plans there.
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AnalysisTed Baker ‘It’s Rutting Season’
Ted Baker’s latest social marketing campaign is a clever attempt to harness the word-of-mouth power of Facebook.
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AnalysisIn-store Wi-Fi: What do retailers need to know?
In-store Wi-Fi is increasingly a must-have, as not only does it allow customers to research products, but gives retailers an insight into online research habits.
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AnalysisMaking sense of unstructured data
Unstructured data holds endless possibilities, as retailers such as Macy’s are proving. Rebecca Thomson finds out why it’s worth using.
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OpinionUnderstanding your customers’ needs
Customer insight has come into its own over the last year or so. From the days when only the big grocers took it seriously, now every retailer must have a strong idea of who their customers are and what they want.
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AnalysisA single customer view
Linking up customer data across the different shopping channels is still a challenge for retailers. Rebecca Thomson finds out how they can approach it depending on their business’ needs.
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AnalysisAsda Toy price comparison
Aggressive and ambitious, Asda’s latest campaign pits it head-to-head with Argos and starts a price war on toys.
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NewsCheshire: Kingfisher wants 100 stores in Turkey
Kingfisher chief executive Ian Cheshire has said the company plans to open 100 stores in Turkey, saying the country is “one of our big growth opportunities for the future.”
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Opinion
eBay signs up to use Facebook data
Facebook is keen for retailers to link up their customer data with its own social data on users, and eBay has become one of the first to step up.
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Opinion
Game goes on loyalty drive as it develops customer insight
Entertainment retailer Game is on a drive to get more from its loyalty card after it signed up an extra 1 million members over the last year.
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AnalysisLovehoney ‘Live a sexier life’
Sex toy etailer Lovehoney stirred up predictable amounts of outrage in the the Daily Mail last week after its first TV ad aired on daytime TV.
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NewsFormer Best Buy boss joins MetaPack as chairman
Former Best Buy International chief executive Bob Willett has been appointed chairman at delivery management company MetaPack.
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AnalysisWaitrose 'You’ll be surprised at what you’ll find'
Waitrose has a bit of a challenge on its hands when it comes to its food, fashion and home store in Canary Wharf.
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AnalysisWorld Retail Congress: The view from the top
The industry’s biggest names from across the globe met at the fifth World Retail Congress to tackle the big issues of the day. George MacDonald and Rebecca Thomson report from Berlin.
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NewsBoots CIO Andy Haywood leaves to join Co-op
Boots’ chief information officer (CIO) Andy Haywood is leaving to become group CIO at the Co-operative Group.
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NewsAurora rolls out 90 minute delivery to another six cities
Aurora Fashions is rolling out its 90 minute delivery service to another six cities around the UK.
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NewsNew Look boosts mobile with new app
New Look has launched a new iPhone and iPod touch application that provides users with fashion content and style advice.
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AnalysisTesco ‘Big Price Drop’
Viewers of Sunday night’s The X Factor and Downton Abbey were hit with Tesco’s offensive during the ad breaks with its Big Price Drop campaign.