All Shein articles – Page 8
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Retail Navigator AnalysisShein (People)
Shein was founded in China by Washington University graduate Chris Xu, who is also known by the name Yangtian Xu. Xu remains CEO of the brand.
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Retail Navigator AnalysisShein (SWOT)
In many ways Shein ticks all the boxes of what people are looking for from fashion retailers, particularly in the current climate. They want the convenience of shopping online and they want value for money. Although these were already important factors for Shein’s demographic audience, the pandemic has only served to enhance the allure of value and convenience as major consumer priorities and could help Shein widen its reach.
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Retail Navigator AnalysisShein (Overview)
Chinese fast-fashion pureplay Shein exploded onto the fashion market in disruptive style, quickly becoming a well-known name among its core demographic of social media-savvy 16-to-30-year-olds.