All Social media articles
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AnalysisQVC UK: How the original live shopping channel is taking on social commerce
QVC has been a live shopping staple since its launch in 1993, and it now has a presence in its native US, UK, Japan, Italy and Germany.
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AnalysisWhat impact would the proposed under-16s social media ban have on retail?
Following the prime minister’s announcement yesterday that he would look to implement a ban on those under 16 using social media from next spring, Retail Week looks at which retail categories would be worst affected.
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NewsSnapchat, TikTok and Instagram will fall foul of government’s under-16s social media ban
The government has confirmed that apps like Snapchat, TikTok and Instagram will all be covered by the social media ban for under-16s that the prime minister announced this morning (June 15).
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Supplier InsightData: How Gen Z is turning retail into an experience economy
New research from Snapchat and Portas suggests over half of Gen Z prefer in-store shopping over online – here we outline key findings from its latest report
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NewsGeorge at Asda explores TikTok Shop launch
George at Asda is considering joining the grocer in launching on TikTok Shop, Retail Week can reveal.
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FeatureQuince is coming for the UK − how worried should retailers be?
Famed for its $50 cashmere sweaters, viral TikTok hauls and, well, a litany of lawsuits, retailer Quince has turned into an ecommerce sensation since it first launched in the US less than a decade ago.
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NewsShoe Zone joins TikTok Shop in social push
Shoe Zone has become the latest retailer to join TikTok Shop under its new social-first marketing approach.
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NewsPinterest appoints new international vice president to drive global growth
Pinterest has hired a new vice president of international as it builds momentum outside of North America.
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NewsLidl and Iceland first supermarkets to fall foul of UK junk food rules
Discounter Lidl and frozen food specialist Iceland have become the first UK companies to have ads banned following the introduction of rules cracking down on the marketing of junk food.
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FeatureThe future of beauty and wellness: TikTok, science and beautybots
A lot has changed in health and beauty in recent decades, but what do the behaviours of consumers now mean for the category in the long term?
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InterviewQ&A: Who Gives A Crap GM on the challenger brand explosion
Anna Dominey, GM of fast-growing challenger brand Who Gives A Crap, speaks to Retail Week about the explosion in disruptors within low-consideration categories.
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DataRanking: the retailers with the greatest estimated media value on their social posts
As the cost of paid social marketing rises, we’ve teamed up with Sprout Social to show you the retailer social media posts with the highest earned media value (EMV). In other words, what the brand exposure of a post is worth in cash.
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NewsSuperdry joins TikTok Shop
Superdry&Co has launched on TikTok Shop as part of the brand’s strategy to get closer to the teenage market, Retail Week can reveal.
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NewsPinterest debuts shoppable TV series
Pinterest has launched its first shoppable TV series, testing out a new format for a more enhanced shopping experience.
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NewsTikTok Shop gears up for ‘Spring Sale’ and beauty pop-up store
TikTok Shop is preparing for its in-app Spring Sale with the launch of a beauty pop-up store over one weekend in London.
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InterviewQ&A: Kaiia The Label marketing boss on being more than a TikTok brand
Kaiia The Label is one of the biggest fashion brands on TikTok Shop. Between running 18-hour livestreams and a strong affiliate network, it has become the go-to athleisure brand among Gen Z on the platform.
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InterviewQ&A: M&S marketing director Sharry Cramond on how ‘social sits right at the heart of our storytelling’
Marks & Spencer’s use of social media has transformed in recent years and more is planned, marketing director for fashion, home and beauty, masterbrand and loyalty Sharry Cramond explains
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Opinion‘There are powerful signs that the social media tidal wave is ebbing’
Retailers have poured resources and expertise into social media, but the prime minister’s announcement this week on a consultation over a ban for under-16s is another sign the mood is turning against such networks. What will happen if that route to customers closes, asks Charlotte Hardie
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Opinion‘Your customers are making decisions before they reach the aisle – are you there yet?’
Retailers who adapt to changes, such as how shoppers are discovering products, will be best positioned to win, believes Publicis’ Steve Ricketts