All Customer experience articles
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InterviewQ&A: Relex Solutions VP of product and platform discusses modernising end-to-end solutions for retail
Retailers are looking for ways to improve end-to-end operations, from accurate demand forecasting to inventory optimisation, and better pricing and planning from start to finish. This is where Relex Solutions comes in as a unified native AI-platform aiming to do just that, as well as drive smarter decisions, increased sales and better sustainability.
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Chart of the WeekCharts of the Week: How much do shoppers want AI involved?
Three new charts show the state of play when it comes to AI and shopping.
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AnalysisHow are retailers levelling up CX in the age of AI?
Download The CX Report to discover how leading retailers are using AI to deliver relevant, connected and memorable customer experiences in 2026
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Report StoreThe CX Report
Discover how leading retailers are using AI to transform shopper experiences in 2026.
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AnalysisApp tour: How Zalando’s AI-powered chatbot is changing customer engagement
With more retailers experimenting with AI in their customer offering, Retail Week analyses how Zalando’s AI-powered app is pushing the retailer forward
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InterviewQ&A: Fortnum & Mason UK retail director on using real-time customer data to improve the store experience
Fortnum & Mason UK retail director Sean Ghouse and founder and chief executive of TruRating Georgina Nelson speak to Retail Week about real-time customer feedback technology
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Supplier InsightData: How Gen Z is turning retail into an experience economy
New research from Snapchat and Portas suggests over half of Gen Z prefer in-store shopping over online – here we outline key findings from its latest report
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AnalysisHow Zara’s Bond Street flagship is redefining the store experience for middle market fashion
Zara unveiled its newly transformed Bond Street flagship last week in a move that signals a shift in the retail experience provided by middle-market fashion brands.
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NewsZara to launch in-store personal styling service
Zara is set to launch its own personal styling service as part of its continued efforts to elevate the customer experience, Retail Week can reveal.
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NewsAsda taps Ocado to improve online grocery service
Asda has partnered with Ocado Group to upgrade its online grocery service and improve the home shopping experience for customers.
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InterviewSAP Engagement Cloud CMO: If your customers are sharing their data, they expect something back
If you’re still sending emails that ignore what your customers bought yesterday, you’re putting their trust on the line, argues SAP Engagement Cloud chief marketing officer Sara Richter.
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NewsLush revamps app for customers to book events and services
Lush has added new features to its app for customers to explore and book in-store services and local events.
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AnalysisExplainer: What do Google’s new products mean for the future of ecommerce?
There was a lot to unpack during Google’s I/O 2026 event and Google Marketing Live as it unveiled countless new products and innovations.
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NewsAsos launches stylist app in ChatGPT
Asos has launched a styling app in ChatGPT to bring fashion discovery through products and video content to consumers in the UK and US.
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AnalysisTest Drive: New AI-powered virtual try-on fashion platform WNTD
A new AI-powered fashion platform bringing virtual try-on, social feedback, price comparison and AI styling suggestions has launched.
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NewsPrimark introduces sensory-friendly shopping hour
Primark is introducing a sensory-friendly shopping hour in stores across Britain as part of its commitment to create a more accessible shopping experience for customers.
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InterviewQ&A: Snap Finance CEO on the need for inclusive finance for ‘everyday folks’
As flexible finance options and inclusive credit become increasingly popular with retailers and their customers, we spoke to Snap Finance chief executive Andy Smith about the importance of serving all types of customers.

















