‘Is Asos an 18% worse business now than it was last week?’

Six male and female models wearing Asos clothes arranged around the Asos logo

The sell-off of a business that performed strongly before and during the pandemic, and which expects to deliver profits in line with City expectations, was brutal – and it looks overdone.

The share-price reaction to the four-month numbers reflected a raft of factors that combined to put the frighteners on investors. 

 

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