The children’s variety retailer’s campaign, called “Unwrap Real Value”, features an advert focused on a group of kids opening presents.
The ad was produced by Full Send Studios and directed by Zac Hancock. It will air across video-on-demand and other online platforms.
The Works marketing director Simon Peck said: “We know this Christmas will be tough for many families and that’s why we wanted to bring to life the priceless moments that really matter, as well as showcase our great value products that will help households make the most of their budget in a hilarious and relatable format.
“This Christmas campaign – which includes our first brand ad – heralds us supercharging our marketing activity so that families better understand The Works’ role as a high street and online hub for real value across festive shopping missions and occasions including gifting, game night, crafting, cosy nights in and more.”
Accompanying marketing using the Unwrap Real Value platform includes activity across social media, influencers, in-store and PR in partnership with Brazen.
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