When best friends and co-founders Anastasia Muca and Vicky Ellis started Rehab in 2022, they had one mission: to provide the perfect haircare solution for women in a hassle-free and innovative way while still being sustainable and good for the environment.

The brand debuted with its biodegradable oil capsules and has since grown to become a one-stop haircare shop, selling heatless silk hair curlers, accessories and patent-pending shampoo and conditioner sheets.