All Multichannel articles – Page 162
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OpinionComment: Is using mobiles in stores showrooming?
Many retailers are concerned about shoppers using mobiles in their stores for ‘showrooming’. But, what do shoppers actually use mobiles for?
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OpinionComment: How can social media save the High Street?
All the indications are that, without urgent action, the UK High Street could turn into a boarded-up ghost-town.
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News
Ikea to use augmented reality in 2013 catalogue
Ikea is to use augmented reality in its 2013 catalogue. The new features will let consumers access films, interactive experiences and photo galleries using their smartphones, it has been reported.A digital version of the catalogue will be released in the US on July 31 and the print version will be ...
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AnalysisAnalysis: What's the best route to international markets?
As trading conditions in the UK remain tough, retailers are looking overseas for growth. We look at the potential and pitfalls of the various routes to international markets.
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AnalysisCampaign of the week: Boots 17, Tonight We’re Going Out
Boots believes its sub-brands are so strong that it markets them separately.
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NewsAnalysis: Jacques Vert Group - Merger creates new strategy
The newly created group has a busy year ahead as it bids for share of its specialist market.
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NewsShop Direct earnings soar as new brands outperform
Tight stock control and efficient management of customer credit boost home shopping giant.
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OpinionRetail Surgery: How can I maximise sales from mobile devices?
I am keen to use mobile as a sales channel, but how can I maximise its impact?
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AnalysisTechnology: The rise of interactive retailing
Retailers are increasingly enhancing the in-store experience through interactive technologies. Liz Morrell looks at what it takes to create a seamless customer journey.
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NewsHobbycraft to drive multichannel as profits rise
Arts and crafts specialist Hobbycraft is to ramp up its multichannel offer.
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OpinionComment: Building brands in the digital retail era
The news that Ocado is planning a move into dedicated non-food sites for categories such as pets, baby, health and beauty and home and gardening got me thinking.
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OpinionComment: Halfords gears up for the future
It is a cruel irony that the week that Bradley Wiggins became the first Brit to win the Tour de France, the boss of the biggest bike seller in the country was handed his P45.
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News
Walmart launches classroom supply lists online
Walmart has launched an online compilation of classroom supply lists for schools across the entire country.Classrooms by Walmart, introduced by the company’s @WalmartLabs division, enables parents to find their children’s classroom supply lists and purchase the items via Walmart.com or at their local Walmart store.According to Walmart, it is the ...
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OpinionComment: Time for retailers to get a mobile strategy
Mobile is redefining how consumers shop and engage with a brand, and many of us are now shopping on the go.
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AnalysisTechnology: Retailers must share innovation with customers
Walgreens this week announced that it has become the first national retailer to maps its stores in a mobile app. That would certainly be good, were it not for the fact that it’s unlikely many of Walgreens’ customers will ever know about this.
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NewsArgos debuts Habitat products in new catalogue
Argos launched its autumn 2012 range and new catalogue on Saturday which for the first time includes products from homewares chain Habitat, which owner Home Retail Group bought out of administration last year.
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OpinionComment: M&S must be braver than ever
The repositioning of the food offer worked. Fashion must follow suit.
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AnalysisCampaign of the week: Shop Direct’s Very, Video-on-demand
Last week, Shop Direct’s Very launched a targeted video-on-demand (VoD) advertising campaign based on the viewer’s previous online shopping behaviour.
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AnalysisForeign-language websites: What do retailers need to know?
As Debenhams launches a German-language website, is multilingual ecommerce the way forward?
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OpinionThe pound stores look quids in for growth
The addition of industry veteran Andrew Higginson to the board of Poundland and Monday’s news that 99p Stores has posted an uplift in profits is further evidence of the maturing status of the single-price sector.