All Personalisation & analytics articles – Page 11
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AnalysisAnalysis: Inside Shop Direct’s user experience lab and experimental culture
Shop Direct’s user experience lab has revolutionised how the retailer manages its sites – how has the ecommerce team done it?
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OpinionComment: What is Shop Direct’s secret to ecommerce success?
Following Shop Direct’s latest pre-tax profits increase, how has the etailer gone from a catalogue company to digital department store?
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NewsSantander becomes latest bank to join Cardlytics’ personalisation service
Santander has joined the list of banks using Cardlytics software, which analyses customers’ past purchases to create personalised offers.
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AnalysisAnalysis: Shop Direct and M&S on the changing face of customer experience
Retail Week’s inaugural Customer Experience Summit highlighted how businesses are transforming in response to shopper expectations.
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AnalysisAnalysis: Can IBM’s Watson supercomputer improve retail?
IBM’s Watson supercomputer has won a game show and helped diagnose and treat cancer patients. Now it’s being put to work in retail.
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AnalysisAnalysis: Retail's Uncanny Valley - when is personalisation too personal?
Personalisation has become one of retail’s favourite buzzwords, but how far can it go before it’s just creepy? Retail Week investigates.
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AnalysisAnalysis: Mobile as a customer feedback channel
Leveraging customer mobile devices to open a channel for personal customer feedback is essential for any business, especially those operating at scale.
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AnalysisAnalysis: Real-time in-store customer engagement
Repositioning point of sale (POS) systems as the hub of multichannel customer engagement.
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GalleryStore gallery: Tesco Express stores cater for local shopping needs
One Tesco division that has done well recently is its Express c-store chain, which caters in different ways for local shopping needs.
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AnalysisAnalysis: Using mobile devices to personalise loyalty
A creative and innovative approach to loyalty schemes can build long-term and profitable relationships between retailers and customers.
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AnalysisEmerging retailer: $1bn personalised women’s apparel etailer JustFab
It seems a little incongruous to call JustFab an emerging retailer. The US ecommerce site expects to turnover $500 million in 2015, is eyeing an IPO, is valued at $1bn and already operates in seven countries.
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NewsGraze.com reports rising sales after targeting family market
Snacks etailer Graze.com has reported sales up 31% to £52.7m after successfully targeting the family market.
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NewsTech & Ecomm Summit: ‘Mobile is key to our strategy,’ says Lyst
Fashion retailer Lyst’s head of product says that by 2017 consumers will primarily make online purchases via their mobiles.
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NewsTech & Ecomm Summit: Wearables and robots five years away, says Tesco’s McNamara
Wearable technology such as internet-connected clothing is only five years away from being used in-store at Tesco, chief information officer Mike McNamara said at Retail Week’s Tech & Ecomm Summit.
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AnalysisAnalysis: eBay's 15th birthday – where does the site go next?
15 years ago this week, the first UK purchase was made on eBay – a CD from German rock group The Scorpions for £2.89.
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AnalysisAnalysis: Seven problems with personalisation and how to solve them
Retailers using data to target customers often come up against some common hurdles. Retail Week looks at how to overcome them
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OpinionRetail surgery: Can ecommerce-only brands compete in retail space dominated by experience?
Traditionally, ecommerce brands and high street stores have played very distinct roles in consumers’ lives.
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OpinionComment: Personalisation is big on the retail agenda
Across the industry, leading names are investing heavily in the analytics behind the vast reams of customer data being produced in an effort to drive personal one-to-one conversations with their customers.
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NewsWebinar: The benefits of a single, cross-channel view of the customer
Tracking consumer interactions across multiple channels enables retailers to communicate with customers with an unprecedented level of accuracy.
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AnalysisAnalysis: Shop Direct invests in its made-to-measure sites
From Asos to eBay and Amazon, etailers across the industry owe a significant portion of their success to the way they use IT.