All Personalisation & analytics articles – Page 8
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OpinionOpinion: Shop Direct shows the way in making personalisation pay
Imagine being able to lay out a store to suit each shopper as they come in, creating a bespoke offer for unique individuals.
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AnalysisPersonalisation: Structure your business to power customer loyalty
Ever since Amazon pioneered personalisation – using data to recommend products to consumers – numerous retailers have followed suit.
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NewsPersonalisation: The quest to develop one-to-one relationships with customers
Retail Week’s personalisation special is essential reading for any retailer aiming to stand out in a market defined by promiscuous shoppers.
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DataData: Which in-store technologies do shoppers rate as cool or creepy?
How do shoppers respond to the new technologies that are being increasingly used by retailers in-store? Do they rate them as cool or creepy?
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AnalysisPersonalisation: Innovative ways of turning shoppers into 'soulmates'
From reading customers’ minds to analysing a shopper’s DNA, brands are going to extraordinary lengths to push the boundaries of personalisation.
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NewsM&S, Shop Direct and others team up to trial personalisation technology
M&S, Shop Direct and other retailers have teamed up to trial the cross-retailer personalisation technology “Portable and Connectable”.
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OpinionOpinion: How retailers can prepare for the Christmas peak online
As the golden quarter fast approaches, how can retailers ensure their offer is meeting customers’ changing shopping habits?
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OpinionOpinion: Why retailers must move fast to understand older shoppers
As the average life expectancy of British shoppers continues to grow, lines are blurring between demographics – presenting a challenge for retailers.
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AnalysisRio 2016: Our top picks for Team Retail at the Olympic Games
As the Olympic Games kick off in Rio, here are Retail Week’s nominations for the retail athletes going for gold this year.
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NewsShop Direct hires customer intelligence director to bolster its use of data
Shop Direct has hired its first customer intelligence director to improve personalisation across its online fascias.
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NewsFigleaves rebrands and upgrades its online offer to drive mobile sales
The specialist lingerie and swimwear retailer has rebranded and upgraded its ecommerce site in response to increased mobile traffic and sales.
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OpinionRetail surgery: How retailers can use personalisation to drive loyalty
How can retailers use personalisation to drive loyalty?
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Retail VoiceOpinion: The future for retail is all about getting personal
‘Personalisation’ is a ubiquitous term in the retail industry and one which poses as many challenges for retailers as it does opportunities.
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OpinionRetail surgery: How retailers can use microsites to the max
How can online retailers use microsites?
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AnalysisStart-up of the week: Personalised online marketplace My Beauty Matches
Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week My Beauty Matches is in the spotlight.
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GalleryStore of the week: Converse to go one step further with personalisation
Personalisation stations are not new but Converse is introducing designers into its New York store to help customers create unique products.
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OpinionHow can retailers turn social media engagement into revenue?
This is the central question addressed by a new interactive guide from Retail Week that details how retailers can make social commerce pay.
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AnalysisAnalysis: How can retailers tackle the problem of productivity?
Productivity is rising up the retail boardroom agenda. Retail Week gathered retailers to discuss how to drive greater efficiency.
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OpinionOpinion: Why automation is not the enemy for retail marketers
While the rise of automation will affect roles across the retail sector, the best marketing strategies will combine data with human insight.
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NewsSofaworks pilots personalised vouchers to drive in-store purchases
Sofaworks has piloted a real-time behavioural tracking tool that sends customers personalised offers while they shop in-store.