All Personalisation & analytics articles – Page 6
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NewsZalando launches fashion start-up acceleration platform
Zalando has unveiled Zalando Build, a new programme which will allow start-ups to become rapidly integrated onto the etailer’s fashion site.
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NewsShop Direct uses AI and social media to find new customers
Shop Direct’s retail and technology director Jon Rudoe says that the etailer has has “tremendous success” mining its data and social media to target new customers.
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Retail VoiceAre retailers empowering store associates?
As retail evolves to support a complex omnichannel experience, the store associate’s role is changing. But what can retailers do to maximise their value?
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Retail VoiceMarketing myth #1 – should marketers use urgency?
With an identified range of 15 marketing emotions, Persado shows brands how to take their relationships with online shoppers to the next level.
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AnalysisJon Rudoe: Gut feeling isn't dead in big-data retail
Data analytics are revolutionising retail – and most other industries too.
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OpinionOpinion: The three tech-led models disrupting retail
The ability of technology to disrupt the retail market is well-known, but does the emerging trend of online to offline suggest that things may be changing?
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AnalysisFive lessons retailers can learn from Skyscanner
Skyscanner has disrupted online search and travel sectors alike with its easy to use holiday research platform.
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AnalysisGDPR: Ticking time bomb or blessing in disguise?
The EU-wide implementation of the stringent General Data Protection Regulation (GDPR) will come into effect next May. Why should retailers care and what are the silver linings?
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OpinionWhy is retail hitting 'subscribe' on beauty boxes?
As The Hut Group acquires Glossybox and rumours circulate of Walmart’s interest in Birchbox, personalised monthly subscriptions look to be a treasure chest of opportunities.
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AnalysisFrom AI to Gen Z: A peek at tomorrow's world of tech
With only one month to go until Tech. powered by Retail Week – Europe’s largest festival of innovation in retail technology – we look at what delegates can expect.
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AnalysisAnalysis: Retail loyalty – the new pillars of success
Changed shopping and cultural habits are disrupting retailers’ established methods of building and retaining shopper loyalty.
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OpinionOpinion: Six retail characteristics that define success
To succeed in the demanding world of the consumer customer experience is everything – but we’ve all heard that many times before right?
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OpinionOpinion: Bridging the AI gap in retail marketing
The first step for retailers looking to realise the benefits of AI marketing is to understand exactly where they are now.
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OpinionOpinion: Why retail must not ignore new data protection
The General Data Protection Regulation (GDPR) comes into force next May and its implementation could upend retailers’ marketing strategies.
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OpinionOpinion: Substance wins over style for etail sales
There are myriad ways for retailers to adapt their ecommerce division, but which tactics have a tangible impact on sales?
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Retail VoiceJoin up the dots with personalisation
Personalisation is a strategic focus for many retailers, yet customers are not feeling the love. Microsoft examines where this disconnect is coming from.
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Retail VoiceTomorrow’s technology is here today
Innovation is rife in retail. With a plethora of new technologies promising to revolutionise operations, Microsoft takes a look at the most exciting advancements.
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Retail VoiceHow is the connected store changing retail?
BT Wi-Fi’s retail account director Janet Johnson explores how developments in Wi-Fi connectivity lay the groundwork to reimagine the high street experience.
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OpinionOpinion: Reflections on Retail Week Live 2017
Billed as “unmissable”, Retail Week Live certainly lived up to expectations.
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NewsGoogle partners with H&M’s Ivyrevel on 'Data Dress'
Google has teamed up with H&M-owned etailer Ivyrevel on a mobile app that will leverage data about a customer’s lifestyle to design a bespoke dress.