All Social media articles – Page 19
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OpinionComment: How Burberry and Topshop use technology to put money in the till
London Fashion Week has once again highlighted the relentless convergence between retail and technology.
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NewsTech & Ecomm Summit: Retailers should embrace creative content, says BuzzFeed
BuzzFeed’s European advertising boss has urged retailers to embrace social media and imaginative content to engage with customers.
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AnalysisComment: Are retailers ready for connected Christmas shoppers?
With Christmas fast approaching and customers more digitally connected than ever, how will retailers rise to the challenge of engaging consumers?
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OpinionBlog: Topshop leads the tech savvy fashion pack at London Fashion Week
British Fashion Council chairwoman, and Net-a-Porter founder, Natalie Massenet kicked off London Fashion Week on Friday by heralding the city as the “most tech savvy” fashion capital in the world.
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NewsAo.com’s Yossi Erdman reveals his electric vocal talents
Electricals etailer Ao.com’s head of brand and social media Yossi Erdman has been rumbled as the MC for Israel’s Strictly Come Dancing.
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NewsTopshop creates a 'Social Catwalk' for London Fashion Week
Topshop is creating a “fully interactive digital mosaic” showcasing Instagram users’ comments in its Oxford Street window during London Fashion Week.
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OpinionComment: How physical retailers can succeed against etailers
In the face of etailers, brick and mortar retailers show that in-store experience is a powerful resource but that online offer is still key.
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NewsTwitter debate: Harnessing the power of online branding
Retailers and leading retail analysts discuss how engagement with an online community leads to increased omnichannel revenue.
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NewsTwitter tests 'buy' button to allow retailers to sell products direct from a tweet
Twitter is testing a ‘buy now’ button on its platform that will allow users to purchase products direct from a tweet.
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AnalysisAnalysis: Customer experience innovations from Dixons Carphone and Pets at Home
Customer experience has become retail’s biggest buzzword, and Retail Week’s new event aims to get under the skin of exactly what it means.
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AnalysisAnalysis: Gatwick Airport overhaul shows growing retail travel sector
Gatwick Airport is the latest airport to undergo a retail revamp and demonstrates the growing importance of a strong trade offer in travel hubs.
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NewsGenuine Juices’ Twitter punning stunt comes to fruition
Genuine Juices took to Twitter to ask Sainsbury’s and Ocado to stock their product – their query bore fruit as the retailers gave punny replies.
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NewsLidl unveils £20m brand campaign as sales surge to £4bn
Lidl’s first UK brand campaign sees the discount retailer focus on quality fresh produce with a TV ad campaign entitled #LidlSurprises.
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AnalysisComment: Retailers need to stop behaving like retailers
As the world’s most successful brands are categorised into several retail categories, retailers must innovate their image to remain relevant.
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AnalysisAnalysis: Has retail technology moved from cost saver to profit maker?
As part of a wider report in conjunction with the Retail Week Technology & Ecommerce Summit, IT leaders discuss how technology has evolved.
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NewsInfographic: Young shoppers to spend £5.7bn online in 2014
Shoppers aged between 15 and 24 will spend £5.7bn in 2014 as overall online spending hits £39bn, according to Verdict research.
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NewsVideo: Marc Jacobs to launch pop-up 'tweet shop' in Covent Garden
Marc Jacobs is opening a pop-up ‘tweet shop’ in Covent Garden next week where transactions will be based on social media interaction rather than cash.
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OpinionComment: Retailers’ stores must offer an innovative experience to customers
As online retail become increasingly popular retailers must provide an in-store offer that can’t be experienced on a computer or smartphone.
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OpinionRetail surgery: How can I expand my business into international markets where it has no physical footprint?
Omnichannel has removed international barriers for retailers, and overseas markets can present enticing opportunities.
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OpinionComment: Facebook's 'Buy' button and what it means for retail
Facebook’s recent introduction of a ‘buy’ button, allowing users to buy advertised products without leaving the social network, is another step towards monetization of social networks.