All Social media articles – Page 24
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OpinionBlog: How to make blogs work for your brand
Every single week retailers and brands blow between £20,000 to £40,000 on social media which give little, if any, return.
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OpinionBlog: River Island uses augmented reality for Rihanna collection
UK fashion retailer River Island is using augmented reality technology to offer interactive content around the launch of the Rihanna for River Island collection.
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OpinionBlog: Ted Baker comes top of the social networking class
Retailers unsure of how to use Twitter and Facebook should take a leaf out of Ted Baker’s book, which is a star pupil when it comes to using social networks.
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AnalysisOracle Retail Week Awards: Majestic Wine's social media success
Majestic Wine won the 2013 Serco Customer Service Initiative of the Year accolade thanks to its social media prowess.
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AnalysisOracle Retail Week Awards: Marks & Spencer makes Shwopping splash
Marks & Spencer’s Shwopping initiative with Oxfam has been awarded the Corporate Social Responsibility Initiative of the Year.
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AnalysisAnalysis: Mobile technology gives shoppers the advantage
The mobile phones in shoppers’ pockets can give them access to better technology than is often available to staff on the shopfloor.
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AnalysisAnalysis: Technology plays a part in improving customer experience
Technology is playing a central role in improving customer experience. Anna Richardson Taylor finds out how retailers are using it.
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NewsMOT is the one customers want
Autocentre staff at one Halfords garage are totally devoted to their jobs.
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AnalysisRetail Week Live 2013: A glimpse of the future
This year’s Retail Week Live will include the unveiling of our Innovation Report - Retail 2020. Caroline Parry finds out what the study and associated session have in store for delegates
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OpinionBlog: Video tool Vine could drive engagement for retailers
Like Draw Something and Google Wave before it, Vine is the latest social media trend to come out of nowhere and attract interest very quickly.
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AnalysisCampaign of the week: Topshop The Future of the Fashion Show
More than two million people in 100 countries live-streamed Topshop’s fashion show in 2012, so the 2013 eventhad to be bigger and better.
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NewsFootball focus for H&M’s Twitter feed
When David Beckham was asked to take over H&M’s Twitter feed last week to launch the retailer’s new TV ad that he stars in, he didn’t expect to be harassed by fellow football friend Gary Lineker.
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NewsPoundshops pull punches over power
A fight broke out on Twitter this week among the pound shops, over the hugely controversial subject of batteries.
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OpinionComment: Generation Y forces rapid change for retailers
Retailers must adapt to trends led by consumers born since the mid-1970s. I’ve been around retail for more than three decades and have seen some tumultuous changes.
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AnalysisAnalysis: What retail must learn from HMV’s Twitter meltdown
Social media can be a useful tool in building a retailer’s brand but HMV’s rogue tweets should be a wake-up call to those not yet fully engaged with the channel.
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OpinionComment: Lessons from HMV's Twitter debacle
If it wasn’t such a damning indictment of retailers’ understanding of social media, there would be a delicious irony to be enjoyed in Thursday’s decidedly cautionary tale told by HMV’s staff through its Twitter account.While HMV executives drafted cautiously worded emails to investors, innovation experts supplied us with endless post ...
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OpinionRetail Surgery: With so many online platforms available, how can I improve customer engagement?
With so many online platforms available, how can I improve customer engagement?
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NewsVideo: Urban Outfitters leads us to its next London store
Urban Outfitters has released a video on YouTube to promote its new Marble Arch store ahead of the opening next month.
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AnalysisAnalysis: Highlights from NRF 2013
International expansion, new technology and retailers’ impact on society were all on the agenda at this year’s National Retail Federation (NRF).
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OpinionComment: There is no longer a 'new or normal'
Multi-channel, cross-channel, omni-channel, any-channel, ecommerce, m-commerce, f-commerce, s-commerce - what does it all mean?