All Social media articles – Page 22
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OpinionComment: Retailers can't have secrets in the age of transparency
I’m glad to say that I have never been in charge of a business on the receiving end of a major media attack.
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OpinionRetail surgery: What are the most common errors made by retailers using social media channels?
What are the most common errors made by retailers using social media channels?
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NewsBreakfast briefing: Retail news on Waitrose, Lakeland and B&Q
Retail news round-up October 3, 2013: Waitrose plots its Northern Ireland debut, Lakeland profits dip in 2012 as it invests in new stores and B&Q hires a digital and social media agency.
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AnalysisAnalysis: Why teenage Generation Z shoppers are different
Today’s teenagers are growing up amid a digital revolution, and retail has some work to do if it’s going to keep up.
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OpinionComment: Product curation adds value to shopping
Working in executive search means that every week I have the privilege of talking to interesting people.
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NewsBreakfast briefing: Retail news on Sainsbury's and business rates
Retail news round-up September 24, 2013: Sainsbury’s hires Conversocial to bolster its social media strategy; Ed Miliband pledges business rates freeze for small firms
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OpinionComment: Digital emphasis separates old and new retail
I carry in my head scenarios for two retailers, OldRetail and NewRetail. Picture the scenes at their board meetings this week.
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NewsDigital innovations steal the limelight at London Fashion Week
Trailblazing digital retail technology had a flashbulb-moment alongside catwalk models as retailers put innovation centre stage for London Fashion Week.
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OpinionComment: How can retailers turn social influence into sales?
Multiple channels, data mountains, transient customers, cost pressures, product sourcing, short-term fashion trends, constantly increasing customer expectations, personalisation.
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AnalysisAnalysis: What can retailers learn from the One Direction marketing machine?
The music business’ response to the challenges posed by the digital revolution offers useful lessons for retailers.
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OpinionComment: Appliances Online to whet investor appetite
Etail group DRL, owner of AO.com (formerly Appliances Online), has this week moved a step closer to a stock market flotation after hiring banks Jefferies and JP Morgan.
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OpinionComment: Are Sales practices destroying trust in retail?
OFT blasts carpet and furniture stores for misleading price cuts’, read the website of one national newspaper last Friday, before then reporting ‘Retail chiefs blast OFT over carpet and furniture price-fixing probe’.
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AnalysisRetail Week Ecommerce Summit: Best practice in etailing
The Retail Week Ecommerce Summit will explore the latest developments in etailing and feature businesses that are thriving. Rebecca Thomson outlines some of the highlights.
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OpinionComment: Putting customer service first? Some retailers are having a laugh
Having been to the US on holiday I was reminded of my father, who always said Americans smile from the teeth outwards.
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AnalysisAnalysis: How Walmart has developed its mobile Scan and Go service
One of the many advantages of mobile payment is significantly expanding CRM reach, getting to know about a far greater percentage of all of a shopper’s purchases. Nowhere is this more attractive than with Walmart, which has never had (and still doesn’t) a traditional CRM.
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OpinionComment: New Look enjoys a new lease of life
New Look was in the headlines this week after revealing plans to introduce concessions such as nail bars into its stores in order to increase shoppers’ dwell time.
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OpinionComment: George at Asda - quick to capitalise on new royal arrival
As the nation waited in anticipation for the royal baby to be named, marketing and product teams from the UK’s leading retailers all charged full steam ahead.
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AnalysisAnalysis: Smart TV, dual screening and ads - how TV's role in retail is changing
TV has come a long way since its black and white beginnings. Suzanne Bearne takes a look at the latest developments and the impact interactive TV could have on retail.
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OpinionComment: No-nonsense advice for a successful business
I recently gave a talk to a group of business people, reflecting on recent frustrations and thought wouldn’t it be great if people just got to the point and cut the crap.
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OpinionBlog: Selfridges launches Denim Lovers crowd-sourced campaign
Department store group Selfridges has launched a crowd sourced digital marketing campaign to support the opening of its Denim Studio.