All Technology articles – Page 305
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OpinionNew skills will cause a shift in power
We know that the retail industry is changing at a pace the like of which has never been seen before.
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AnalysisHow can in store music increase sales?
Forget piped muzak, audio in the retail space can be honed to reflect the brand, enhance the customer experience and reinforce consumer aspirations, promoting higher sales – so long as it’s done right, warns Mark Faithfull
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NewsAmazon launches rival to iPad
US etail giant Amazon has launched its own tablet the Kindle Fire, which it hopes will pose the biggest threat yet to Apple’s iPad.
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NewsFormer HMV director sets up 'revolutionary' co-buying shopping site BuyaPowa
A former HMV director has today launched a new online co-buying shopping service that allows consumers to use their collective buying power to achieve bulk-buy discounts on branded products.
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NewsB&Q launches mobile site
DIY retailer B&Q has today launched a mobile transactional website in a move to capitalise on growing online sales.
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Opinion
Why mobile is so crucial
The managing director of Google UK has said having some kind of mobile presence is now so crucial for retailers that not having anything is “like having your shop shut on a Tuesday.”
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Opinion
ASOS launches digital marketing campaign
Online fashion giant Asos has launched its first digital marketing campaign for menswear, The Asos Urban Tour, to tie in with the autumn menswear collection.
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NewsNew Look to launch click-and-collect service into 600 stores
New Look is poised to launch the most extensive click-and-collect service in fashion retail, an initiative that is expected to transform the way customers shop with the retailer.
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OpinionDavey’s data demands are all wrong
“Our new ‘Mydata’ project aims both to enable you to access data firms hold on you in a digital form – and to foster new applications and markets, where at a click of a switch your personal consumption data can be analysed to help you make better buying decisions.”
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OpinionGoogle enters the store
With the long-awaited launch of its Google Wallet mobile app for contactless payment, the internet giant is trying to take a slice of store sales.
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AnalysisAre you being served?
Customers increasingly want to serve themselves rather than wait in a queue, but they expect fast, reliable systems. Alison Clements looks at whether self-service technology is meeting their expectations
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AnalysisBuilding an infrastructure for international trading
Building an infrastructure for international trading is a challenge. Glynn Davis looks at how it should be done
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AnalysisWhich retailers are capitalising on m-commerce?
After years of hype, momentum is building behind m-commerce. Glynn Davis finds out how retailers are capitalising on mobile
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AnalysisCan cloud computing help save money?
As IT budgets come under ever greater strain, Jessica Twentyman asks if cloud computing can really help save money
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OpinionGreat expectations
It’s not an easy time for retailers, and by proxy it’s a particularly challenging time for retail IT directors.
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AnalysisTop five technology innovations for retailers
What are the most important technology innovations to have hit retailers in the past few years? Sarah Butler finds out
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AnalysisWhistle while you work
Womenswear retailer Whistles only recently became operationally independent of former owner Aurora Fashions. Rebecca Thomson finds out how the IT team managed the transition
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AnalysisComplete our survey to win an iPad
Does technology matter to fashion retailing? Complete our quick survey for a chance to win an iPad.
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Opinion
Topshop introduces location-based gaming
Topshop has this month teamed up with SCVNGR, a social location-based gaming platform for smartphones, to develop a game that can be played when customers are within a 500 metre radius of a store, driving interaction and footfall.
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AnalysisDoes the digital age mean the end for traditional store formats?
As multichannel retailing continues to make rapid progress forwards, Ben Cooper asks if the digital age spells the end for traditional store formats?