All Technology articles – Page 309
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Opinion
Which blogs and forums should retailers target?
Amongst the ranting blogs and the videos of cats, there’s a handful of truly useful sites on the web that are increasingly influencing what people buy.
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Opinion
Why it will pay to be aware of social commerce
Social networks are already a fairly well established part of marketing, customer service and advertising – the next stage will see them muscling in on transactions.
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AnalysisThe power of the network
There are a few online sites that are seriously important to retailers. So what are they and why do they affect your business?
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Opinion
Abel & Cole
A social media strategy is important for any retailer, but for small pure-play etailer Abel & Cole getting it right is imperative.
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NewsGrocers act to improve product information accuracy as mobile commerce grows
Retailers including Tesco and Sainsbury’s have signed up to a service designed to help them hold more accurate product information and take better advantage of multichannel and mobile commerce.
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AnalysisMultichannel comes of age
Data analytics, mobile commerce and precision marketing were all hot topics at this year’s NRF. Rebecca Thomson reports
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NewsBoots to upgrade its Treat Street website
Boots UK is to update its technology and ramp up marketing plans for its Treat Street online operation, which allows its customers to collect Advantage Card points when shopping at other retailers.
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OpinionRetail surgery: What does Facebook’s updated Places platform mean for retailers?
What does Facebook’s updated Places platform mean for retailers and what will happen to traditional loyalty schemes in the future?
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NewsMobile Fun to up its reach with more websites
Mobile phone accessories etailer Mobile Fun is to expand further into Europe with the launch of websites in the Netherlands and Spain after notching up a record Christmas.
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OpinionSocial media can no longer be ignored
Just four years ago, retail executives scarcely thought about how social media could one day up-end the traditional way they engage with customers.
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NewsPhones 4U outsources IT hardware support for stores
Phones 4U has signed a three-year deal with IT service management company Servo to manage its IT hardware support for all of its UK stores.
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Opinion
NRF: Mobile's moment
If social media was the hot topic at last year’s meeting of retail minds in New York, then this year the buzz was all about mobile.
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Opinion
The technology behind international trading
Transparency is fundamental to international trading, says Concrete Group’s Tristan Rogers
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Opinion
Asos launches transactional Facebook store
Asos.com has announced it will launch a Facebook shop later this month, allowing its 390,000 fans to buy its clothes without leaving the Facebook site.
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Opinion
How to approach social networking as a retailer
Retailers haven’t always managed to get the balance right when it comes to social networks, with some incapable of seeing them as anything but another sales or broadcasting channel.
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Opinion
Google's plans for retail in the future
Most retailers are aware by now that clean customer and product data is what will take their business to the next level in the coming years.
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Opinion
House of Fraser
Last week, department store group House of Fraser launched a transactional mobile website after it experienced a 660% increase in mobile traffic to its desktop site over the past six months.
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AnalysisSocial networking strategies that click
Social networking is a minefield, so what should retailers do to get it right?
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NewsEBay lets shoppers ‘try on’ sunglasses
EBay UK has added an augmented reality feature to its fashion mobile app allowing shoppers to virtually try on sunglasses before they buy.