All Technology articles – Page 307
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Opinion
Asos launches transactional Facebook store
Asos.com has announced it will launch a Facebook shop later this month, allowing its 390,000 fans to buy its clothes without leaving the Facebook site.
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Opinion
How to approach social networking as a retailer
Retailers haven’t always managed to get the balance right when it comes to social networks, with some incapable of seeing them as anything but another sales or broadcasting channel.
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Opinion
Google's plans for retail in the future
Most retailers are aware by now that clean customer and product data is what will take their business to the next level in the coming years.
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Opinion
House of Fraser
Last week, department store group House of Fraser launched a transactional mobile website after it experienced a 660% increase in mobile traffic to its desktop site over the past six months.
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NewsEBay lets shoppers ‘try on’ sunglasses
EBay UK has added an augmented reality feature to its fashion mobile app allowing shoppers to virtually try on sunglasses before they buy.
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AnalysisSocial networking strategies that click
Social networking is a minefield, so what should retailers do to get it right?
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Opinion
Tesco still pondering social media
Social networks might seem ubiquitous for consumers who have been used to them for years, but many of the biggest players in the retail world are still figuring out what their role is on sites like Facebook and Twitter.
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Opinion
Affiliate marketing to boost Warehouse online sales
No digital marketing strategy would be complete without affiliate marketing. For Warehouse, it’s fundamental to maximize sales and expand Warehouse’s reach online.
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Opinion
Protecting customer data: encryption versus tokenisation
Encryption is the best known way of protecting sensitive customer data, but a new method is creeping into retailers’ consciousness.
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Opinion
Kingfisher outlines plans to invest in data mining
Customer data has become one of the most valuable things a retailer owns.
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NewsAurora to outsource distribution and IT functions
Aurora Fashions, the group comprising womenswear chains Oasis, Coast, Karen Millen and Warehouse, is to outsource its distribution and IT functions.
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Opinion
Under the weather
The snow, swine flu, and subdued consumer sentiment conspired to keep shoppers away from stores in December.
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Opinion
Amazon Remembers
In December Amazon updated its free iPhone app to include an intriguing experimental feature called Amazon Remembers.
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Opinion
The tactics behind online selling
Many retailers still run their online and store businesses as separate entities, but the two channels actually sell using suprisingly similar tactics. The psychology behind store selling is well-documented, and it’s just as effective online. The experts agree, saying too many retailers used to traditional store selling approach the web as though it’s a completely alien world, when the reverse is true.
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AnalysisWhat makes websites work?
Minor tweaks to transactional websites can have a major impact on customer engagement and conversion rates.
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OpinionGood cost control can help bottom line
There’s no doubt 2010 was a school of hard knocks for many retailers and consumer sentiment suggests 2011 will be another tough year.
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OpinionRetail surgery: Are digital advertising screens worth the investment or just a fad?
Are digital advertising screens worth the investment or just a fad, and how can we ensure that the content delivers a good return?
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Opinion
Why Amazon is resilient to cyber attacks
Amazon was one of several companies to be threatened with attack from pro-WikiLeaks group Anonymous recently. The group managed to cause problems for payments giants MasterCard and PayPal, but appeared to admit short-term defeat when it came to bringing down Amazon.
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Opinion
What's the right approach to mobile commerce?
There’s no shortage of advice when it comes to what retailers should be doing about mobile commerce, but there’s still a question mark over how much the channel will contribute to sales.