By driving a van equipped with a 3D body scanner to customers’ place of work, bespoke online tailor Arden Reed has come up with an innovative way to take measurements with minimal inconvenience.
The Tailor Truck, which can park right outside a customers’ office, claims to cut 80% of measuring time while also ensuring a better fitting suit.
Using 3D body scanning technology means measurements are more accurate than the previous method of relying on customers to take their own and submit them online. “Customers weren’t sure their measurements were right and a lot of times they were wrong. It’s a lot more convenient – it takes ten minutes to take measurements now,” explained co-founder Carlos Solorio.
The custom menswear brand was founded in 2008 by Solorio and Mike Abadi. After leaving their investment banking jobs in New York, they launched Arden Reed online in 2012. They currently ship bespoke suits to over 20 different countries.
The van was launched six months ago and has significantly contributed to the company’s financial performance, according to Solorio. “We started doubling our sales every month for the first few months of having the truck,” he said.
The Tailor Truck is fully stocked with fabrics customers can touch and feel, and has benches inside for customers to sit on. The 3D body scanner is housed in a section closest to the driving seat. It is curtained off and equipped with heaters to prevent customers getting cold when they strip down to their underwear.
The van will circulate the US twice a year, visiting key cities along the way.
Retail Week visited Arden Reed’s Tailor Truck as part of the Oracle Retail Exchange in New York taking place during NRF.
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