All Customer articles – Page 113
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AnalysisShoppable and UG videos set to define marketing in 2020
User-generated content and interactive video can help businesses win the hearts and minds of online shoppers, new research from Retail Week has revealed.
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VideoRita Clifton: Why JLP and M&S hit the mark in festive ad battle
As John Lewis unveils its highly anticipated Christmas campaign, Brandcap co-founder and Asos non-executive director Rita Clifton joins Retail Week’s Grace Bowden to discuss the retailers that have pulled a Christmas cracker with their festive adverts.
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NewsM&S pushes value credentials in new food campaign
Marks & Spencer aims to spotlight “great-value everyday prices” in a food marketing campaign launching tomorrow.
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VideoWatch: Sainsbury’s Christmas builds on retailer’s 150th anniversary story
Sainsbury’s festive advert for this year builds on the grocer’s 150th anniversary and a tongue-in-cheek origin story for the creation of St Nicholas.
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VideoWatch: Debenhams ‘takes the stress out of shopping’ in Christmas ad
Debenhams has unveiled its Christmas advert featuring X Factor and I’m a Celebrity… star Fleur East as a fairy godmother helping to take the stress out of shopping for those hard-to-buy-for family members.
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VideoWatch: Boots ditches the schmaltz in Christmas campaign
Boots has unveiled its festive advertising campaign, which will be accompanied with pop-up shops in a bid to drive spend for shoppers struggling to pick what to buy for loved ones.
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VideoWatch: Ikea goes against the grain with Christmas advert
Ikea has unveiled its Christmas advert that goes against traditional festive themes, featuring a family feeling “home shame” ahead of guests arriving for dinner.
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VideoWatch: M&S encourages families to ‘go jumpers’ this Christmas
Marks & Spencer has unveiled its Christmas advert with a focus on knitwear as it gets set to sell 5 million jumpers this festive season.
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VideoWatch: Amazon 'delivers smiles' with Christmas campaign
Amazon revealed its Christmas advert this week, featuring its recognisable boxes singing to people on their journeys home for Christmas.
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DataData: Waitrose customers craved ‘simpler existence’ and seaweed in 2019
Waitrose & Partners’ latest Food and Drink Report highlights that in 2019 customers wanted to move towards a “simpler existence” as the world became more complicated, but also dabbled with exotic food and drinks.
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VideoWatch: Asda advert focuses on ‘Christmas magic’
Asda has unveiled its ‘Let’s Make Christmas Extra Special’ TV advert centred around people who go the extra mile to “spread joy throughout the festive season”.
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VideoWatch: TK Maxx Christmas ad invites customers to gift differently
TK Maxx’s festive advert offering this year is aimed at encouraging customers to turn off their gifting autopilots and think more adventurously.
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GalleryStore gallery: DnaNudge unveils London flagship with in-store genetic testing
DNA testing start-up DnaNudge has opened its first store in London’s Covent Garden, offering shoppers genetic testing to better understand their dietary needs.
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VideoWatch: Iceland unveils Frozen-inspired Christmas advert
Iceland has collaborated with Disney on its latest Christmas ad offering, channelling the success of the studio’s Frozen franchise.
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VideoWatch: Selfridges enters festive ad fray with ‘modern’ Christmas short
Selfridges has unveiled its Christmas advert, with what it called an “alternative take on the genre” focused on the future and the “enduring message of love through the togetherness of family and friends”.
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DataOne in five shoppers to spend less at Christmas
One-fifth of customers are likely to spend less money with retailers at Christmas this year due to uncertainty around the December general election and Brexit, exclusive Retail Week research has found.
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Retail VoiceWhy creating communities around shopping centres is good business
Shopping centres wishing to become retail destinations need to capitalise on surrounding land, says intu
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NewsLidl makes 'significant steps' on plastic and food waste reduction
Lidl has said it has reduced its plastic footprint and food wastage per store significantly over the last two years.
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VideoWatch: Argos puts catalogue at heart of Christmas ad
Argos has centred its Christmas advertising campaign around its catalogue for the first time in a decade.
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NewsConsumer confidence falls as Brexit uncertainty takes toll
Consumer confidence declined in October as political and Brexit uncertainty bit.