All Customer articles – Page 165
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NewsB&Q launches female focussed ad campaign
DIY retailer B&Q is to launch a new spring summer ad campaign aimed at “inspiring the nation with confidence to improve their homes and gardens”.
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NewsSainsbury's renews contract with Nectar
Sainsbury’s has signed a new “long-term” contract with Aimia, the parent of loyalty programme Nectar.
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NewsM&S general merchandise brand director Jones leaves
Marks & Spencer’s brand director for general merchandise, Alison Jones, has quit the retailer after less than a year in post.
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AnalysisHow do men shop?
When it comes to harnessing customer spend, retailers’ focus is typically on women. What can retailers do to better tap into the male shopping psyche, asks Charlotte Hardie.
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AnalysisWhat price is right?
Consumer confidence is low and the battle for spend intense, retailers are slashing prices in a bid to attract shoppers. But is this the optimum pricing strategy, asks Rebecca Thomson.
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AnalysisThink local, think loyal
Local loyalty schemes can bring footfall and revenue to beleaguered high streets, but are they worth the cost and how can they realise their full potential? Rebecca Thomson finds out.
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NewsVideo: Vision Express launches new ad
Man’s best friend will do anything to care for his owner, even saving him from an ugly pair of glasses, according to Vision Express’s new tv ad.
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AnalysisPromotional coupons: What do retailers need to know?
The economic downturn and Tesco’s underwhelming Christmas results in particular have highlighted customers’ desire for vouchers.
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AnalysisHow to win spend and inspire people
Customers might think they don’t want to spend, but they may just need some gentle persuasion. Rebecca Thomson finds out how to get people shopping when they think they don’t want to.
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NewsMorrisons raids Sainsbury's for marketing director
Supermarket group Morrisons has poached a senior Sainsbury’s staffer to become marketing director.
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OpinionCompeting with price comparisons
Unique products and great service will always be valued by shoppers, says Jacqueline Gold.
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NewsJohn Lewis Christmas ad unveiled
John Lewis managing director Andy Street remains upbeat on prospects for the festive season as he hailed the department store’s Christmas ad, unveiled today, the retailer’s best yet.
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NewsVideo: Ann Summers' first TV advert
Lingerie and sex toy retailer Ann Summers debuted its first television advert last night which aired during the finale of the hit reality show The Only Way is Essex.
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NewsJohn Lewis launches its £6m Christmas advertising campaign
John Lewis launches its Christmas advertising campaign on Friday which focuses on the anticipation and joy of giving the perfect gift to someone you love.
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NewsVideo: M&S screens new Christmas TV ad featuring X Factor contestants
Marks & Spencer unveiled its new Christmas TV advert last night (November 6), featuring the X Factor contestants.
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NewsVideo: Arsenal reveals Generation Game-inspired Christmas online ad
Arsenal has had a bit of fun in the lead up to Christmas, producing an online ad starring football aces Kieran Gibbs, Andrey Arshavin and Yossi Benayoun.
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GalleryIn pictures: Darth Vader to star in Dixons ads
Electricals group Dixons is to reprise its Star Wars-themed TV advertising , this time featuring arch-villain Darth Vader.
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NewsMorrisons ad banned for targeting children
Grocer Morrisons has been rapped over a television advert after viewers complained that it targeted children.
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NewsHMV launches first TV ad dedicated to tech products
HMV has launched its first TV ad dedicated to its expanded technology offer, which it is rolling out across it stores as it fights declining sales in its core products.
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NewsSainsbury's poised to extend Brand Match across UK
Supermarket group Sainsbury’s is to launch its Brand Match price promise nationwide after testing the idea in Northern Ireland.