All Customer articles – Page 165
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Analysis
Retailers prepare to tap World Cup fever
Retailers were said to have coined in £1.25bn from the 2006 World Cup but will recession-hit shoppers have football fever this time?
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NewsSports Direct launches TV ads to cement sector leadership
Sportswear retailer makes TV ad debut to bolster its position and drive global profit ambitions.
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NewsDobbies picks new system for in-store signage
Tesco-owned garden centre chain Dobbies has overhauled its promotional signage system to drive efficiencies in-store.
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News
20 faces of Benetton
The winners of the global online casting competition held by Italian fashion giant Benetton have been announced.
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NewsPrinciples is Debenhams’ most successful launch yet
Debenhams’ unprecedented marketing campaign featuring disabled models has proved so successful it will consider rolling it out to more stores this summer.
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NewsHomebase fires back at B&Q price offensive
Home Retail-owned home enhancement chain Homebase has returned fire at B&Q, which last week launched a price-led advertising campaign targeting its arch-rival as the key Easter season approaches.
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NewsBrand Alley launches ad campaign to educate consumers
Private sales site Brand Alley has launched an ad campaign to try to educate consumers about how private sales operate, as it guns to double its customer base from 100,000 to 200,000 this year.
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AnalysisGuerrilla marketing gets results for retailers
They may smack of gimmickry but guerrilla marketing techniques can have far-reaching results and could warrant a place in retailers’ communications campaigns.
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NewsMorrisons hopes England World Cup backing will drive footfall
Morrisons retail director Mark Gunter expects the grocer’s support of England’s FIFA World Cup 2018 bid to drive new shoppers to its stores.
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NewsQuiksilver and Roxy campaign to raise water shortage awareness
Quik thinking Boardwear brands Quiksilver and Roxy are launching a pan-European ad campaign online and in stores to raise awareness of water shortage.
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NewsPaperchase stung by Twitter design furore
Paperchase has admitted errors in its handling of design plagiarism allegations, which provoked an online outcry.
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NewsPaperchase ‘chastened’ by Twitter uproar over copied artwork
Paperchase has withdrawn four products and apologised to an artist whose work was copied in their design after a week of intense online criticism of the retailer.
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NewsPaperchase forced to defend itself after Twitter campaign
Stationery and card specialist Paperchase was forced to defend itself yesterday after being targeted by a Twitter campaign.
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News
French Connection targets premium customers with latest ad campaign
French Connection has unveiled its latest ad campaign, one of its highest profile pushes since the legendary FCUK launch in 1997.
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NewsNectar becomes most popular loyalty card scheme
The Nectar Card has become the most popular loyalty card in the UK with 16.8m people now using the card.
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AnalysisIn-store marketing: Get to the point
Retailers are increasingly in favour of decluttering stores, so what’s the future for in-store marketing?
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NewsArgos modernises logo in brand refresh as new catalogue launches
Catalogue store group Argos will tomorrow unveil a refreshed brand, coinciding with the launch of its latest big book.
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NewsEyes on Boots ad
Boots Opticians has launched a TV ad campaign this week to promote its “Free Second Pair” offer.
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NewsSpecsavers TV push
Specsavers has funded a 10-part TV series called TV Book Club as part of its advertising plan for this year.
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NewsASA throws out M&S ‘sexist’ ad claims
The Advertising Standards Authority has thrown out claims of sexism over the Life on Mars actor Philip Glenister’s part in Marks & Spencer’s Christmas TV campaign following about 100 complaints.