All Customer articles – Page 161
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NewsTesco drives Clubcard loyalty online
Tesco is rolling out its online Clubcard services as it seeks to ramp up its digital operation.
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NewsAldi launches ‘Like brands only cheaper’ TV ads
Hard discounter Aldi has kicked off an advertising campaign this week to highlight what it claims is the big brand quality of its products.
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NewsAsda hits back in row over price guarantee
Asda marketing chief Rick Bendel is confident the advertising regulator will dismiss rivals’ complaints about its 10% cheaper guarantee.
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AnalysisLoyal to the last
Loyalty cards are back in fashion but gaining competitive edge from the rich source of customer data they generate is easier said than done.
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NewsTesco puts pressure on Asda’s Price Guarantee
The grocery war between the big four has been further stoked this week as Tesco lodged another complaint about Asda’s Price Guarantee.
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NewsB&Q signs up Kirstie Allsopp and George Clarke as part of home improvement campaign
DIY giant B&Q has signed up TV property experts Kirstie Allsopp and George Clarke as part of its campaign to make home improvement easier.
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NewsHarvey Nichols releases viral Christmas video
Harvey Nichols has this week sent out a viral Christmas video sending up fashionistas who use their dogs as the ultimate fashion accessory.
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NewsNisa-Today launches first TV ad campaign
Symbol group Nisa-Today is to embark on its first TV advertising campaign as it guns to build its brand profile with consumers and sign up new retailer members.
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NewsRetailers ramp up promotions as weather hammers trade
Eye-catching promotions used earlier than planned as sales badly affected by snowy conditions
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AnalysisJingle all the way
Festive ad season is here again, but with budgets tighter than ever has this year’s campaign money been well spent? Charlotte Hardie finds out
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NewsClinton Cards ramps up offers for festive period
Greetings card giant Clinton Cards has ramped up its number of festive promotions this year as competition for Christmas spend heats up.
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NewsB&Q gives customers January Sale "sneak preview" this weekend
B&Q is going on Sale this weekend as it gives customers a “sneak preview” of its January Sale.
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NewsWith Royle Approval
Actor Ricky Tomlinson is starring in the Christmas TV campaign from home, garden and leisure retailer The Range. The ad, which started this week, also features a cameo role from colourful owner and founder Chris Dawson, who plays a store manager.
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NewsCarphone Warehouse promotes smartphones through Christmas ad campaign
Carphone Warehouse is focusing on promoting smartphones in the launch of its Christmas ad campaign.
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AnalysisChristmas vouchers
The festive grab for shopper spend is hotting up, but how are the big grocers trying to outgun each other and are their efforts worth it?
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NewsAsda pushes Provenance
Asda has launched the first of its Christmas ads, featuring Scottish beef supplier Adrian Ivory.
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NewsDFS vows to continue its spending on advertising
Sofa giant DFS has said it will continue to spend heavily on marketing under its new owners.
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NewsMorrisons' Christmas ad campaign focuses on value
Christmas journey Morrisons has this week launched its Christmas ad campaign with the strapline ‘More Christmas for less’.
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NewsMatalan launches its first TV ad campaign for four years
Value fashion and homewares retailer Matalan has launched its first TV advertising campaign for four years.
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NewsHMV launches Christmas campaign
Entertainment retailer HMV is launching its Christmas marketing campaign today, featuring icons of the worlds of music, film and games. The campaign will stretch across press, TV, online and in stores, and feature the ‘Get Merry’ tagline.