All Customer articles – Page 166
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NewsAsda borrows Sainsbury’s slogan
Asda borrowed one of rival Sainsbury’s advertising catchphrases at the weekend, declaring “Good food costs less at Asda”.
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NewsMarks & Spencer engages with shoppers on Facebook
Marks & Spencer director of store marketing and design Nayna McIntosh fielded questions on pre-Christmas discounting and controversial Christmas ads in a live web chat on Facebook on Tuesday.
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NewsDebenhams confirms pre-Christmas Spectacular
Debenhams has confirmed it will launch its pre-Christmas Spectacular on Wednesday, promising more price cuts than the same Sale last year.
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NewsSainsbury’s pushes loyalty and non-food
Sainsbury’s is launching an ad campaign today focusing on its loyalty scheme Nectar card for the first time as it seeks to capture more of shoppers’ Christmas spend.
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NewsJohn Lewis ponders VAT delay
Department store group John Lewis may steal a march on the rest of the high street by not passing on the higher rate of VAT until the end of January.
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NewsJohn Lewis to launch Christmas ad campaign on Sunday
John Lewis will launch its Christmas television campaign on Sunday, aimed at rekindling the excitement felt by children when they open their presents on Christmas Day.
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NewsPerfume Shop launches Christmas marketing drive
The Perfume Shop is offering shoppers deals of up to 60% off
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NewsM&S targets Waitrose in advertising first
Marks & Spencer has launched a price comparison advertising campaign targeting Waitrose’s Essentials range, the first time the retailer has adopted the tactic against its close competitor.
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NewsM&S to repeat Penny Bazaar promotion for Christmas
Marks & Spencer is to open in-store penny bazaars later this month selling Christmas stocking-fillers as well as goods such as mugs and knickers for 1p.
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NewsAsos’s launches its outdoor advert campaign
Fashion etailer Asos launched its first outdoor ad campaign last Friday.
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NewsMorrisons to sponsor Disney’s A Christmas Carol premiere
Grocer Morrisons is to sponsor the world premiere of Disney’s A Christmas Carol, expected to be a festive season movie blockbuster.
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NewsTV ads mark HobbyCraft brand shift
Arts and crafts retailer HobbyCraft is staging its first TV ad campaign in three years following a brand “reappraisal” that has also led the retailer to launch its first customer magazine.
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NewsHomebase launches ‘biggest ever’ home and garden consumer survey
DIY retailer Homebase has launched what it calls Britain’s “Biggest Home and Garden survey” as it seeks to determine the public’s tastes when it comes to the home.
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NewsSainsbury’s launches financial services campaign
Sainsbury’s has unveiled a campaign to drive shoppers to its financial services products.
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OpinionPurge the peripherals
Taking an axe to non-core marketing activity will clarify your key message, says Simon Burke
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News
ScS ramps up advertising to woo shoppers
Sofa retailer ScS has increased its marketing with an ad campaign offering sofas for £10 a month, and upped its ad spend by 25% year on year.
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OpinionSocial media is ideal for online ads
Despite the growing evidence that customers spend more of their time these days online, retailers valiantly cling to traditional and long understood media like TVand press — Just 20% of retail media spend goes online.
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AnalysisStaying on the right side of the regulator
How can retailers create compelling and arresting ads and campaigns without falling foul of the stringent regulations, asks Sara McCorquodale
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NewsHarrods attacks Dixons’ ‘low-down’ ad campaign
Upmarket department store Harrods has hit back at a cheeky advertising campaign being run by DSGi-owned etailer Dixons.co.uk and raised the prospect of legal action.
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NewsDixons.co.uk ad campaign pokes fun at John Lewis and Selfridges
DSGi-owned electricals etailer Dixons.co.uk has launched a cheeky advertising campaign targeting rivals such as John Lewis and Selfridges.