All Customer articles – Page 166
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NewsWaitrose launches 'biggest ever' value campaign
Supermarket group Waitrose has launched its “biggest ever” value campaign to emphasise its competitiveness as shoopes keep a close eye on spending.
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NewsEBay launches ad campaign to promote its Fashion Outlet
EBay has unveiled a new advertising campaign to promote its Fashion Outlet.
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NewsM&S gives its Christmas ads the X Factor
This year’s X Factor contestants are reportedly set to front the Marks and Spencer’s Christmas ad campaign.
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AnalysisHow can retailers stay relevant?
Building longevity into a brand and staying one step ahead of both demanding consumers and the competition is a constant challenge. Rebecca Thomson asks how retailers can make sure they’re still relevant and still here in years to come
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AnalysisHow to snare student shoppers
The half a million undergraduates preparing to start higher learning in the UK are a valuable customer group for retailers and the secret to their wallets is all in communication. Rebecca Thomson reports.
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NewsAnn Summers teams up with TOWIE to launch first TV ad campaign
Lingerie specialist Ann Summers is to launch its first television campaign teaming with reality programme The Only Way Is Essex (TOWIE).
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AnalysisVIDEO: M&S unveils new autumn TV ads
Marks & Spencer has unveiled its new womenswear autumn TV ads which will be screened on ITV1 from tonight (September 7).
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NewsMarks & Spencer strengthens brand marketing team
Marks & Spencer has bolstered its marketing team to help achieve chief executive Marc Bolland’s aim of turning some of its ‘labels into real brands’.
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NewsBurberry switches marketing spend into digital media
Luxury fashion group Burberry now allocates 60% of its marketing budget to digital media – more than three times the average.
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GalleryIn pictures: M&S drafts in new celebs to front brand ad campaigns
Marks & Spencer has drafted in new celebrity faces to front print, in-store and online campaigns which focus for the first time on brands including Autograph.
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AnalysisThe wrong type of customer?
Brands spend millions finely tuning their image, so what can they do when the ‘wrong sort of customer’ starts buying into them, asks Gemma Goldfingle
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NewsJohn Lewis to launch fashion campaign for autumn 2011
John Lewis is to launch an outdoor and press campaign for its autumn 2011 fashion on September 5.
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NewsM&S becomes exclusive fashion partner for The X Factor
Marks & Spencer has been named the exclusive fashion partner of The X Factor, the search-for-a-star TV show.
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AnalysisIn-store events in a digital world
In-store events are a good way to draw the crowds. But in today’s digital world, have customers’ expectations of these footfall-driving extravaganzas changed? Alison Clements reports
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OpinionThe new era of retail marketing
A retail marketing team’s job today is nothing like that of even five years ago.
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AnalysisCrowd sourcing for retailers
Crowd sourcing can form the basis of brilliant marketing. Rebecca Thomson finds out how retailers can use their customer base to inform their campaigns
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AnalysisAffiliate marketing: Online retailers’ best friend
Affiliate marketing is invaluable for retailers, but many forget its value in promoting full-price product. Alison Clements looks at how to get more from your affiliate marketing budget
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AnalysisHow to mix digital marketing campaigns with traditional media
As the digital world continues to grow apace, it leaves retailers in a quandary. How should traditional media marry with digital marketing campaigns? Sarah Butler reports
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NewsTesco returns to focusing on fashion for mums with new F&F campaign
Tesco is to change the focus of its fashion advertising to reconnect with its core clothing customers of mums with young families.
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NewsHalfords promotes services through ad campaign
Halfords has launched an ad campaign that promotes its service proposition to target families wanting to get away this Easter and make the most of the extra Bank Holidays and milder weather.