All Customer articles – Page 162
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AnalysisCampaign of the week: Waitrose conjures movie magic for new Heston Blumenthal ice cream ad
Waitrose’s latest advert for a new ice cream flavour created by Heston Blumenthal continues its theme of presenting the celebrity chef as a modern-day Willy Wonka.
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NewsVideo: Tesco launches Love Every Mouthful campaign
Tesco last night unveiled its new Love Every Mouthful advertising campaign highlighting its fresh food credentials.
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GalleryIn pictures: French Connection teams up with Rankin for naked ad campaign
French Connection has teamed up with celeb photographer Rankin to create a new marketing campaign that features naked models.
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AnalysisCampaign of the week: Halfords new ad aims to get UK cycling
The Tour de France features some of the world’s elite cyclists, but Halfords’ new campaign aims to place the brand at the heart of the UK’s growing fondness for cycling, which is anything but elitist.
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NewsShopper marketing ‘next battleground for retailers’, says WPP chief Martin Sorrell
Understanding how target shoppers behave across different channels is set to be the next biggest battleground for retailers, according to advertising supremo WPP chief executive Martin Sorrell.
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AnalysisCampaign of the week: B&Q, Unloved Rooms
B&Q’s new campaign, voiced by actor Rob Brydon, urges shoppers to “reinvigorate the DIY sector” and encourages Britain to turn neglected living spaces from “the unloved into the unbelievable”.
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NewsKiddicare marketing boss Alison Lancaster departs for McArthurGlen
Kiddicare chief marketing officer and Morrisons marketing director for online non-food Alison Lancaster has left the business.
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AnalysisRetail Week's 25th anniversary: Marketing that made an impact
Over the past two decades, effective advertising has become more crucial than ever to retailers. Nick Hughes looks at some of the most iconic campaigns from the past 25 years.
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AnalysisCampaign of the week: Burberry, Burberry Kisses
Burberry has teamed with Google to create an interactive campaign that delivers consumers a romantic, digital love letter sealed with a virtual kiss.
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OpinionComment: Retailers are leading the charge at Cannes Lions
This week sees Adland decamping to Cote D’Azur, for the Cannes Lions Festival.
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NewsTesco-owned Blinkbox to debut humorous ad campaign
Tesco-owned movie and TV streaming service Blinkbox is set to debut a new tongue-in-cheek advertising campaign which pokes fun at rivals Lovefilm and Netflix.
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NewsQuirky new Specsavers advert depicts shortsighted vet
Specsavers will air the latest installment in its ‘Should’ve gone to Specsavers’ TV campaign on Saturday, depicting a shortsighted vet.
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AnalysisCampaign of the week: Evans Cycles, The Great Evans Cycles Trade-in
Evans Cycles’ clever new campaign promotes its trade-in scheme by showing shoppers that there are better things to do with their unused bikes.
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NewsVideo: Furniture giant Ikea opens pop-up shops in London train stations
Ikea has opened pop-up shops in London train stations Liverpool Street and Waterloo as part of its ‘make more of your garden’ campaign.
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NewsBoots partners with Weetabix in pay-by-picture trial
Boots has teamed up with breakfast cereal Weetabix to enable customers to purchase a breakfast snack with a picture of it.
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NewsMorrisons considers complaining to ASA over Tesco Price Promise
Grocer Morrisons is considering complaining to the Advertising Standards Authority (ASA) about Tesco’s Price Promise.
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AnalysisCampaign of the week: Asda Price Lock
Asda’s new TV advert, which cheekily casts a mother as the ‘Chancellor of the Checkout’, proved worthy of a media melee.
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NewsBargain Booze passes on Budget beer cuts before new TV ads air
Off-licence chain Bargain Booze is to pass on Chancellor George Osborne’s price cut on beer duty ahead of an Easter marketing push.
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NewsMarks & Spencer's digital strategy blooms for Mother's Day
Marks & Spencer has created a QR Code made out of almost 10,000 fresh flowers for Mother’s Day.
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Analysis
Advertising on Amazon: What do retailers need to know?
For the first time retailers can purchase display advertisements with retail giant Amazon to draw traffic to their own sites.