All Customer articles – Page 162
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NewsBoots evolves 'Here come the girls' campaign for Christmas ad
Boots UK has evolved its ‘Here come the girls’ campaign for this Christmas aiming to celebrate how the retailer can help women feel good during the festive period.
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NewsMarks & Spencer unveils Christmas ad
Marks & Spencer will kick off its Christmas ad campaign tomorrow (Wednesday), with the airing of its clothing ad and the launch of a campaign site.
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NewsGrocers jostle in chase for early festive spend
The grocery giants are making an earlier-than-ever play for Christmas spend and deploying new measures to appeal to shoppers inclined to spread the cost of the festivities.
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NewsComet launches loyalty scheme in fierce electricals battleground
Comet has launched its first loyalty scheme as electricals groups slug it out in fiercely competitive conditions.
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AnalysisChristmas advertising campaigns
As the growth of Christmas ad spend slows, how are retailers making the most of their budgets and catching the eye of the consumer?
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NewsDixons hire Star Wars heroes C-3PO and R2-D2 to star in ad campaign
Dixons Retail, owner of Currys and PC World, has hired Star Wars heroes C-3PO and R2-D2 to star in its ad campaign.
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NewsTesco scales back Clubcard rewards to keep double points
Tesco is scaling back the number of Clubcard rewards offered to customers so it can continue to offer double points on their purchases.
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NewsGrocers warn on level of promotions
Record amount of goods being sold on promotion but Philips and Brasher warn levels can’t rise higher.
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AnalysisWord of mouth marketing: good or bad?
Word of mouth marketing is claimed to be the coming thing, but can this powerful tool do as much ill as good?
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NewsChristmas comes early for Argos with three-for-two toy promotion
Catalogue store group Argos shifted 2 million units during its three-for-two toy promotion a fortnight ago, staged to make an early play for Christmas sales.
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NewsVision Express fights to capture optical spend with promotions
Vision Express has launched a series of promotional initiatives after reporting strong figures for the 2009 financial year.
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NewsBoots signs up 50 retailers for new online loyalty venture
Boots has agreed deals with about 50 companies that will allow its customers to pick up Advantage Card loyalty points when they shop online with other retailers.
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Analysis
Promoted to death?
As retailers rely more and more on promotions it seems customers are less willing to pay full price. Is it too late to turn the tide, asks George MacDonald
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AnalysisWorking with celebrities
Retailers are quick to sign-up stars to bask in their reflective glory and it can do wonders for their brand. But sometimes a tie-up can do more harm than good
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AnalysisPrint advertising remains central to retailers
Despite the growth of digital media, print advertising remains core to many retailers’ communications
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NewsM&S splashes out on ads
Marks & Spencer has this week launched is latest TV campaign starring models including Lisa Snowden, Twiggy and singer VV Brown.
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NewsPromotions at a high as Co-op profits rise
About 40% of products on Co-operative Group’s food stores are on promotion at present - the highest level in recent times.
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NewsTK Maxx plots marketing blitz to turn round disappointing sales
TK Maxx, the off-price retailer, has doubled its investment in its Christmas advertising campaign - its first TV ad campaign since spring 2008.
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NewsSuperdrug signs up Gavin & Stacey star Joanna Page to front ads
Superdrug has signed up former Gavin & Stacey star Joanna Page as the new face of the health and beauty retailer.
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AnalysisRetailers test online behavioural re-targeting
Targeting online advertising based on consumers’ browsing history is a contentious issue and for retailers there are both pros and cons to behavioural re-targeting