All Customer articles – Page 160
-
AnalysisVIDEO: M&S unveils new autumn TV ads
Marks & Spencer has unveiled its new womenswear autumn TV ads which will be screened on ITV1 from tonight (September 7).
-
NewsMarks & Spencer strengthens brand marketing team
Marks & Spencer has bolstered its marketing team to help achieve chief executive Marc Bolland’s aim of turning some of its ‘labels into real brands’.
-
NewsBurberry switches marketing spend into digital media
Luxury fashion group Burberry now allocates 60% of its marketing budget to digital media – more than three times the average.
-
GalleryIn pictures: M&S drafts in new celebs to front brand ad campaigns
Marks & Spencer has drafted in new celebrity faces to front print, in-store and online campaigns which focus for the first time on brands including Autograph.
-
AnalysisThe wrong type of customer?
Brands spend millions finely tuning their image, so what can they do when the ‘wrong sort of customer’ starts buying into them, asks Gemma Goldfingle
-
NewsJohn Lewis to launch fashion campaign for autumn 2011
John Lewis is to launch an outdoor and press campaign for its autumn 2011 fashion on September 5.
-
NewsM&S becomes exclusive fashion partner for The X Factor
Marks & Spencer has been named the exclusive fashion partner of The X Factor, the search-for-a-star TV show.
-
AnalysisIn-store events in a digital world
In-store events are a good way to draw the crowds. But in today’s digital world, have customers’ expectations of these footfall-driving extravaganzas changed? Alison Clements reports
-
OpinionThe new era of retail marketing
A retail marketing team’s job today is nothing like that of even five years ago.
-
AnalysisCrowd sourcing for retailers
Crowd sourcing can form the basis of brilliant marketing. Rebecca Thomson finds out how retailers can use their customer base to inform their campaigns
-
AnalysisAffiliate marketing: Online retailers’ best friend
Affiliate marketing is invaluable for retailers, but many forget its value in promoting full-price product. Alison Clements looks at how to get more from your affiliate marketing budget
-
AnalysisHow to mix digital marketing campaigns with traditional media
As the digital world continues to grow apace, it leaves retailers in a quandary. How should traditional media marry with digital marketing campaigns? Sarah Butler reports
-
NewsTesco returns to focusing on fashion for mums with new F&F campaign
Tesco is to change the focus of its fashion advertising to reconnect with its core clothing customers of mums with young families.
-
NewsHalfords promotes services through ad campaign
Halfords has launched an ad campaign that promotes its service proposition to target families wanting to get away this Easter and make the most of the extra Bank Holidays and milder weather.
-
NewsClinton Cards fights profit fall with loyalty scheme
Clinton Cards is launching a loyalty card in June in an attempt to win customers in a difficult market after group pre-tax profit slumped from £20m to £12m in the first half to January 30.
-
NewsNew Range ads pitched to drive summer spend
Home and garden retailer The Range has launched its first national TV ad campaign to encourage viewers to spruce up their homes for summer.
-
NewsTesco forced to cap PriceCheck refunds
Tesco has shrugged off initial teething problems with its new PriceCheck guarantee and said it remains committed to the promotion, despite having to cap refunds after some shoppers were making claims of more than £100.
-
AnalysisNot just a campaign
The perception of Marks & Spencer has been transformed in the seven years that Sir Stuart was at the helm. Its Your M&S advertising campaign was central to that, says Charlotte Hardie
-
AnalysisPutting the customer at the heart of the business
Sir Terry Leahy’s Clubcard revolutionised how Tesco did business and changed the way retailers learn about customers. Rebecca Thomson finds out how it started and where it goes from here
-
NewsCarphone Warehouse to push android sales through TV campaign
Carphone Warehouse is launching a TV campaign tomorrow that will promote android sales through a 3D animated green character.