All Customer articles – Page 164
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AnalysisWhat Apple means to retailers
Apple has again captivated consumers with its latest gadget, the iPad. Joanne Ellul pins down the brand’s enduring appeal and examines why the company is so important to other retailers
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NewsIceland ditches celebrities in its ads
Frozen foods retailer Iceland is to launch its new ad campaign with an Iceland customer as its star, after reporting another record year this week.
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AnalysisThere’s a brand new world in store
Rebranding is often written off as no more than an expensive new logo. But when executed properly, the exercise can put a spotlight on real business change, as Joanna Perry discovers
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NewsTheo Walcott axe delivers blow to M&S ad
A Marks and Spencer’s ad campaign suffered a blow when one of its stars, England striker Theo Walcott, was dropped from the England team.
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AnalysisRoyal warrants
Royal warrants confer status on a retailer. But how do you get one? And how do you lose one?
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AnalysisOffers hot off the press
Every weekend, newspapers are running special promotions with retailers, but how do they work and which ones succeed in pulling in the punters?
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AnalysisLoyalty cards: the bedrock of future success?
Loyalty schemes have enabled some retailers to outperform, but others regard them as a gimmick. George Macdonald asks who is right
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NewsTopps Tiles invests in ads and website
Topps Tiles has made a “substantial investment” to bolster its marketing presence, revamping its website and resuming TV advertising after dropping it during the downturn.
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NewsPoll shows consumers want loyalty card from Asda
Almost half of consumers would be more likely to shop at Asda if it had a loyalty scheme - an initiative the retailer has consistently ruled out despite pressure from rivals that run such programmes.
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NewsBoots to open Advantage Card to other retailers
Loyalty card tie-up aims to generate new growth through strategic partnerships
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NewsRobert Dyas set to spend £3m on repositioning ad campaign
Hardware retailer Robert Dyas is launching a new ad campaign in June to adjust the positioning of the business following last year’s rebranding exercise.
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NewsM&S recruits 1966 World Cup winners to front menswear campaign
Marks & Spencer will launch a new menswear advertising campaign on Friday, featuring players from the 1966 World Cup-winning England team as well as members of the current England squad.
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NewsSainsbury's launches first TV ad for non-food website
Sainsbury’s has launched its first TV ad campaign for its non-food website.
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NewsWaterstone’s unveils its new look and logo
Bookseller Waterstone’s has unveiled its new branding, designed to reflect the retailer’s “new direction”.
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NewsBoohoo.com in marketing push to raise profile
Online fashion retailer Boohoo.com has launched a marketing campaign to raise its profile.
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NewsWalmart is world’s most valuable retail brand
Walmart tops a list of ten retailers found to be among the world’s 100 most valuable brands, according to research commissioned by WPP.
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News
Retailers urged to shape Scottish cigarette display regulations
Retailers have the opportunity to shape Scotland’s cigarette display ban regulations following the publication of draft rules.
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NewsNext and John Lewis ramp up campaigns
Next and John Lewis will today launch major TV campaigns as they seek to further push their points of difference to customers.
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NewsIdeal Shopping Direct plots anniversary offers to spur sales spike
Ideal Shopping Direct is celebrating its 10th anniversary this week with a weekend of giveaways and promotions in what it expects to be its biggest weekend of sales this year.
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NewsEBay to build fashion presence with adverts
EBay UK is to launch a marketing drive to promote its style credentials and change customer perceptions as it prepares to debut a dedicated fashion area on its site next week.