All Loyalty schemes articles – Page 19
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AnalysisVideo: A concise history of loyalty schemes in sixty seconds
In sixty seconds Caroline Baldwin takes a brief look at the history of loyalty schemes, how they evolved and what’s to come.
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OpinionComment: Pret’s loyalty scheme does not trump fair rewards based on insight
There is something amusing and yet equally alarming about Pret a Manger’s policy of bestowing random acts of kindness on customers.
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OpinionHas Sainsbury’s sounded the death knell for coalition loyalty schemes?
Sainsbury’s changing the terms of its Nectar programme raises serious questions over the future direction of loyalty schemes.
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OpinionComment: Is loyalty worth the cost?
Loyalty schemes should create happy customers and provide valuable insights into shopping habits, but are they worth it?
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NewsWaitrose tells shoppers to buy a ‘treat’ to get free tea in its cafes
Waitrose is changing a free tea and coffee deal in its cafes after customers lingered at tables without buying anything else.
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NewsBreakfast briefing: Retail news on Tesco, Waitrose, Asos and Irish retail sales
Retail news round-up on January 29, 2015: Tesco recalls foul smelling drink, Asos founder sells shares, Waitrose changes free coffee scheme, Irish retail sales rise
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OpinionComment: Rewriting Tesco’s history is neither true nor fair
Tesco has undoubtedly struggled in recent years but some of the criticism of the retailer’s previous management has gone too far.
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NewsMarks & Spencer launches coffee stamp card app to drive customer loyalty
Marks & Spencer has teamed up with Eagle Eye Solutions to test a mobile coffee stamp card app to reward customers for their loyalty.
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AnalysisAnalysis: A look at Dalton Philips' legacy at Morrisons
After five years at the helm of Morrisons, the grocer today revealed that boss Dalton Philips would step down following its year-end results.
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AnalysisMorrisons: What the analysts say about Dalton Philips’ exit and trading
Retail analysts assess Morrisons’ prospects following its Christmas update and news that boss Dalton Philips will leave the grocer.
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NewsNRF: Walgreens exec advises retailers to invest heavily in loyalty schemes
Walgreens exec David Zychinski has warned against retailers being afraid of making high levels of investment in their loyalty schemes.
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NewsTesco app scans Twitter profiles to provide users with gift inspiration
Tesco is seeking to take the stress out of finding Christmas presents by launching an app that trawls social media to generate gift ideas.
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OpinionComment: Why customer relationship management is no longer enough
Customer relationship management (CRM) is too focused on transactions and now retailers must build two-way relationships.
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OpinionComment: If Morrisons can win shopper loyalty it can win over investors
Morrisons suffered another sharp fall on like-for-like sales at its stores over the past quarter to November 2, when sales fell 6.3%.
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NewsGo Outdoors reports increase in full-year sales and earnings
Specialist retailer Go Outdoors has reported an increase in sales and earnings after making a range of improvements to the business.
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NewsMorrisons 'encouraged by progress' despite 6.3% like-for-like fall
Morrisons’ like-for-likes excluding petrol slumped 6.3% in the 13 weeks to November 2 and total sales excluding fuel were down by 3.6%.
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OpinionComment: What to expect from Sainsbury’s strategic review
Hot on the heels of Netto’s touchdown again in the UK Sainsbury’s, a joint venture partner of the Danish discounter, will update next week.
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AnalysisAnalysis: Shop Direct and M&S on the changing face of customer experience
Retail Week’s inaugural Customer Experience Summit highlighted how businesses are transforming in response to shopper expectations.
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Opinion
Comment: How loyalty programmes are evolving to keep shoppers coming back
Traditional schemes may be under strain but loyalty programmes can still give retailers an advantage.
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NewsLoyalty schemes need an emotional connection, says Pets at Home director
Loyalty schemes don’t have to give anything away in order to be successful, according to Pets at Home commercial director Peter Pritchard.

















