All Loyalty schemes articles – Page 15
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NewsM&S teams up with Clubcard legends for customer insight
Marks & Spencer has drafted in Tesco Clubcard legends Edwina Dunn and Clive Humby to improve customer understanding and personalisation.
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NewsWaitrose to close ‘pick your own offers’ loyalty scheme
Waitrose will close part of its loyalty scheme this month, which allows shoppers to pick which items they want discounted, after it confused customers.
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AnalysisOpinion: Loyalty schemes are a data goldmine
From collating points and cashback to product previews and special offers, reward cards have played a prominent part in customer loyalty over the past few years and their importance will continue to grow.
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NewsSainsbury's buys Nectar loyalty business for £60m
Sainsbury’s has snapped up its longstanding loyalty programme partner Nectar for £60m as it seeks to “know its customers better than anyone else”.
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News
Tesco retreats on Clubcard changes after angry reaction
Tesco has delayed changes to its Clubcard loyalty scheme after customers reacted with outrage.
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NewsTesco sparks shopper outrage with Clubcard changes
Tesco has sparked outrage with changes to its Clubcard, with some shoppers insisting the “simplified” rewards scheme will mean they get less for their points.
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AnalysisAnalysis: Five lessons retailers can learn from Sky
If any company knows about adapting to meet changing consumer demands and resilience during testing times, it’s broadcaster Sky.
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NewsHarvey Nichols boosts loyalty scheme with Bink tie-up
Harvey Nichols has bolstered its existing loyalty scheme and will allow members to collect points and rewards directly through their bank card.
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NewsCo-op extends membership scheme to electricals business
The Co-op has extended its membership scheme to allow shoppers to redeem and earn rewards through its online electricals business.
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AnalysisAnalysis: Retail loyalty – the new pillars of success
Changed shopping and cultural habits are disrupting retailers’ established methods of building and retaining shopper loyalty.
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NewsOpinion: Amazon’s Prime Day is changing how people shop
This week consumers were expected to go into overdrive as smartphones were swiped, laptops desperately booted up and orders barked into Echo devices as online Goliath Amazon staged its third Prime Day.
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NewsTesco partners with Uber as part of Clubcard changes
Tesco has partnered with Uber as part of a raft of changes to its Clubcard loyalty scheme.
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AnalysisAnalysis: What plans do L1 have for Holland & Barrett?
Holland & Barrett has been acquired by little-known investment business L1 Retail for £1.8bn. What are the opportunities to develop the health and wellbeing specialist?
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AnalysisIs Amazon Prime’s subscription the future of delivery?
With Amazon Prime reported to have 80 million subscribers in the US alone, retailers such as Next and food delivery firm Deliveroo are following in its footsteps.
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OpinionBryan Roberts: 'Sainsbury's is not doing itself justice'
Pulling out the headlines from a preliminary results announcement is generally a rather irksome affair.
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NewsBreakfast briefing: H&M loyalty and Amazon weather
Retail news round-up: H&M launches a loyalty scheme via its app and Amazon provides a weather-based shopping recommendations.
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OpinionReal-life retail: Membership and social media spats
A daily eavesdrop on retail talking points and the latest industry developments – please share your thoughts in the comments section.
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AnalysisJohn Lewis succeeds with its digital loyalty solution
The Thoughtworks Customer Technology Innovation of the Year went to John Lewis for its mobile app that solved the customer frustration of forgetting physical loyalty cards and receipts in-store.
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AnalysisNew research shows value of consumer loyalty in 2017
A new shopper study has revealed 92% of the UK is registered with a loyalty scheme, but 20% of shoppers have failed to redeem any points.
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AnalysisOnline secret shopper: Tesco Clubcard should encourage trial, not frustrate
Now that companies can understand the ‘why’ as well as the ‘what’, Clubcard should enable Tesco to get smart with customer data.

















