All Loyalty schemes articles – Page 17
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AnalysisThe British public are falling out of love with traditional loyalty programmes
M&S’s new scheme aims to ‘spark’ customers, but has it done enough to keep loyalty alight?
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AnalysisM&S unveils Sparks 'membership scheme' to better connect with customers
Marks & Spencer has unveiled an imaginative customer membership scheme designed to transform its relationship with its shoppers.
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NewsBreakfast briefing: Retail news on Sainsbury's and Marks and Spencer
Retail news round-up on October 15, 2015: Sainsbury’s ends mobile phone service deal with Vodafone and M&S launches new loyalty scheme.
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VideoShort Cuts: The history of Tesco's price comparison schemes
Tesco has launched its new price comparison scheme. In 60 seconds we explain Brand Guarantee’s place in a fiercely contested market.
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InterviewQ&A: Tesco chief customer officer Robin Terrell on 'exciting' Brand Guarantee
Tesco’s chief customer officer Robin Terrell believes its Brand Guarantee is a “big deal”. He tells Retail Week about the scheme.
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AnalysisAnalysis: Everything you need to know about Tesco's Brand Guarantee
Tesco has replaced its Price Promise with the Brand Guarantee scheme from today. Retail Week takes a closer look at the initiative.
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AnalysisHow Tesco is leading the market again with its Brand Guarantee
Tesco had been left in the wake of its rivals’ price guarantees for too long. Now the grocer is out in front again with its Brand Guarantee.
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AnalysisHow can retailers inspire customer loyalty and drive repeat visits?
Sometimes a simple act of generosity can be sufficient to make customers choose one particular shop ahead of its competitors.
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AnalysisTesco overhauls price match scheme as Lewis 'pulls trigger' on price
Tesco is revamping its Price Promise scheme and will roll out the changes to stores across the UK from today, Retail Week can reveal.
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AnalysisMorrisons scraps price-match scheme in favour of 'simpler' loyalty card
Morrisons has abandoned its Match & More price-match scheme and is poised to introduce a “simpler” loyalty card system in its place.
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AnalysisSmart home personalisation will offer retailers ‘Tesco Clubcard on speed’
The personalisation opportunities offered by the smart home could open up a world of possibilities to retailers, argues Deutsche Telekom.
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VideoShortcuts: Why retailers are personalising customer loyalty schemes
Boots and Waitrose are exploring personalised loyalty schemes. In 60 seconds James Wilmore explains the reasons behind the initiatives.
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VideoThe Retail Week: Grand Central, Tesco 24-hour move and Boots personalisation
Catch up on this week’s big retail stories with analysis from news editor James Wilmore and grocery and property reporter Luke Tugby.
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AnalysisBoots tests personalised discount scheme for popular brands
Boots is piloting a personalised discount scheme in around 100 stores that will allow customers to choose brands to receive a discount on.
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NewsAngus Thirlwell on consumer loyalty and having a taste for success
The founder of Hotel Chocolat discusses the importance of his constant desire to go the extra mile for the chocolatier’s loyal customers.
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NewsMorrisons likely to jettison Match & More loyalty scheme
Morrisons chief executive David Potts has strongly hinted that the grocer’s Match & More loyalty scheme will be dropped.
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NewsSuperdrug to move loyalty scheme on to mobile with app launch
Superdrug is to move its loyalty scheme on to mobile as it seeks to target customers with promotions when they walk into stores.
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NewsWaitrose expands Pick Your Own Offers after signing up 700,000 members
Waitrose has signed up 700,000 customers to its Pick Your Own Offers loyalty scheme and rolled it out to 250 more products.
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OpinionComment: Real retail loyalty is about long-term customer relationships
Lidl’s Smarter Shopping trial has sparked debate about whether it is a loyalty scheme. It doesn’t matter, as long as it builds relationships.
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NewsMorrisons price match ads cleared after Aldi complaints, but asked for more clarity
Morrisons has had the validity of its Match & More price match scheme cleared by the advertising watchdog following complaints from rival Aldi.