Generation Alpha: Who’s influencing the next retail influencers?

Four-girls-looking-at-a-phone-and-laughing

Kids these days – they can’t get through a bowl of spag bol without Snapchatting their friends, and a day without their charger would be a fate worse than death.

To many of us, a relationship this intense with the online world might seem exhausting, but perhaps we should give Generation Alpha (born between 2010 and 2024) a break. They’re the first true digital natives, having never experienced a world without an iPad in it.

 

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