All Social media articles – Page 27
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OpinionComment: Promotional tickets that sell - not just tell
As retailers move closer to an omnichannel strategy we need to see what we can learn from the ecommerce channel and apply in stores to increase revenue and profitability.
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OpinionRetail Surgery: Is it possible to monetise Facebook’s ‘Like’ function?
Is it possible to turn Facebook’s ‘Like’ function into a profitable enterprise? And if so, how do I go about it?
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News
Douglas installs multimedia terminals in its perfumeries
Shoppers at perfumery retailer Douglas can test make-up in stores and share photos with friends on Facebook, according to trade magazine Lebensmittel Zeitung.Douglas has installed multimedia terminals in 15 of its perfumeries, which it has called ‘Girlfriends Tables’. Each has a webcam allowing customers to take photos and share them ...
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NewsPlay.com achieved £2m sales from Facebook in 2011
Etailer Play.com revealed that Facebook accounted for over £2m of direct sales last year.
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OpinionBlog: Could facial recognition be the answer to personalised deals?
Facebook check-ins could prove valuable for retailers wanting to deliver relevant deals to customers visiting stores, but as yet no one has found a way to capitalise on this activity.
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OpinionRetail Surgery: How can we understand who are our most valuable customers?
How can we understand who are our most valuable customers?
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OpinionComment: Retailers hold the key to more meaningful marketing
In the traditional days of big marketing, billboards and television, information was a one-way street: messages were broadcast from brands to consumers.
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OpinionComment: Retailers should use social media to their advantage
With the general retail outlook remaining gloomy, retailers should look beyond the confirmation page in order to maximise the return on investment from their marketing efforts.
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OpinionComment: How can social media save the High Street?
All the indications are that, without urgent action, the UK High Street could turn into a boarded-up ghost-town.
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OpinionComment: Building brands in the digital retail era
The news that Ocado is planning a move into dedicated non-food sites for categories such as pets, baby, health and beauty and home and gardening got me thinking.
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OpinionSainsbury’s develops blind football simulator
Sainsbury’s has developed an online simulation of Paralympic sport Blind Football to coincide with the London 2012 Paralympic Games, which Sainsbury’s is sponsoring.
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OpinionRetail Surgery: How do I ensure I adhere to regulations when advertising on Twitter?
How can I make sure I don’t fall foul of the regulator when advertising to customers on Twitter?
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OpinionTesco offers Facebook fans double Clubcard points
Tesco is offering Facebook users the chance to earn double Clubcard points by using the social network site to like, share and buy its products.
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Opinion
How 'Facebook friendly' should a brand be?
As Facebook slowly achieves world domination, every company is facing the same $64,000 question: How do we leverage the mind-boggling scale of the platform to get our brand noticed?
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OpinionOcado hosts cooking demos on Google+
Online supermarket Ocado last month hosted a series of interactive cooking demonstrations to showcase its products to customers and drive online engagement.
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OpinionTwitter: Retailers need more control
From politics to pop culture, the power of Twitter to shape events, people and brands continues to surge.
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OpinionSuccessful mobile retail apps
Design an app, build it, launch it to market and tell your customers about it. Sounds easy, right? Well yes, if you apply the magic formula.
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NewsMaplin invests £40m to improve business
New chief executive John Cleland to drive ecommerce and boost store numbers by 50%.
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AnalysisAnalysis: Tesco's growing use of customer data
Tesco is taking e-commerce customisation one huge step further than anyone else, displaying higher priced items only for customers it believes can afford them.
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NewsTesco rewards Clubcard holders in Facebook promotion
Tesco is leveraging its 800,000-plus fans on Facebook by launching a promotion encouraging customers to ‘share’ any of its products on the social network in return for double Clubcard points.