All Social media articles – Page 25
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AnalysisCampaign of the week: Topshop The Future of the Fashion Show
More than two million people in 100 countries live-streamed Topshop’s fashion show in 2012, so the 2013 eventhad to be bigger and better.
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NewsFootball focus for H&M’s Twitter feed
When David Beckham was asked to take over H&M’s Twitter feed last week to launch the retailer’s new TV ad that he stars in, he didn’t expect to be harassed by fellow football friend Gary Lineker.
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NewsPoundshops pull punches over power
A fight broke out on Twitter this week among the pound shops, over the hugely controversial subject of batteries.
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AnalysisAnalysis: What retail must learn from HMV’s Twitter meltdown
Social media can be a useful tool in building a retailer’s brand but HMV’s rogue tweets should be a wake-up call to those not yet fully engaged with the channel.
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OpinionComment: Generation Y forces rapid change for retailers
Retailers must adapt to trends led by consumers born since the mid-1970s. I’ve been around retail for more than three decades and have seen some tumultuous changes.
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OpinionComment: Lessons from HMV's Twitter debacle
If it wasn’t such a damning indictment of retailers’ understanding of social media, there would be a delicious irony to be enjoyed in Thursday’s decidedly cautionary tale told by HMV’s staff through its Twitter account.While HMV executives drafted cautiously worded emails to investors, innovation experts supplied us with endless post ...
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OpinionRetail Surgery: With so many online platforms available, how can I improve customer engagement?
With so many online platforms available, how can I improve customer engagement?
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NewsVideo: Urban Outfitters leads us to its next London store
Urban Outfitters has released a video on YouTube to promote its new Marble Arch store ahead of the opening next month.
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AnalysisAnalysis: Highlights from NRF 2013
International expansion, new technology and retailers’ impact on society were all on the agenda at this year’s National Retail Federation (NRF).
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OpinionComment: There is no longer a 'new or normal'
Multi-channel, cross-channel, omni-channel, any-channel, ecommerce, m-commerce, f-commerce, s-commerce - what does it all mean?
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OpinionBlog: Currys is making the most of Pinterest
Last year there was a huge buzz about Pinterest, hailed as the next big thing in social media.
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AnalysisCampaign of the week: Selfridges, Mr Selfridge Twitter Campaign
The brand new ITV costume drama Mr Selfridge debuted last week on Sunday with sky-high viewing figures and has been hailed by TV critics as the new Downtown Abbey.
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AnalysisAnalysis: Multichannel in the mainstream
2012 was the year multichannel work started in earnest for many retailers. Evan Schuman charts its progress and discusses what’s next.
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Analysis2012: The year in review - Retail winners and losers
From big administrations to political hot potatoes, retailers have seen it all. Caroline Parry charts the big moments in the year that was.
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OpinionBlog: Tesco's Twitter giveaway campaign is a cracker
Supermarket giant Tesco has developed #pullacracker, a light-hearted Twitter game to reinforce itself as a Christmas gift retailer.
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AnalysisSupermarkets at Christmas: What do retailers need to know?
The busiest trading period in the retail calendar is here and the big four grocers will need to counter the effects of inflation and shopper patterns.
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OpinionComment: Online communities have high expectations
Facing bad PR and a potential consumer backlash, Starbucks in the UK has voluntarily agreed to pay £20m in taxes over the next two years.
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AnalysisAnalysis: Digging out the customer data
What are the best sources of customer insight and how do retailers evaluate and select them?
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AnalysisAnalysis: The path to social media success
Social media platforms offer a wealth of consumer insight, but turning that data into an effective brand building and sales tool remains a challenge.
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OpinionComment: Customer insight has never been more important
With competition hotter than ever in retail, and customer loyalty faltering, insight into shopper behaviour has never been more important.