All Social media articles – Page 25
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OpinionBlog: Currys is making the most of Pinterest
Last year there was a huge buzz about Pinterest, hailed as the next big thing in social media.
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AnalysisCampaign of the week: Selfridges, Mr Selfridge Twitter Campaign
The brand new ITV costume drama Mr Selfridge debuted last week on Sunday with sky-high viewing figures and has been hailed by TV critics as the new Downtown Abbey.
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AnalysisAnalysis: Multichannel in the mainstream
2012 was the year multichannel work started in earnest for many retailers. Evan Schuman charts its progress and discusses what’s next.
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Analysis2012: The year in review - Retail winners and losers
From big administrations to political hot potatoes, retailers have seen it all. Caroline Parry charts the big moments in the year that was.
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OpinionBlog: Tesco's Twitter giveaway campaign is a cracker
Supermarket giant Tesco has developed #pullacracker, a light-hearted Twitter game to reinforce itself as a Christmas gift retailer.
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AnalysisSupermarkets at Christmas: What do retailers need to know?
The busiest trading period in the retail calendar is here and the big four grocers will need to counter the effects of inflation and shopper patterns.
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OpinionComment: Online communities have high expectations
Facing bad PR and a potential consumer backlash, Starbucks in the UK has voluntarily agreed to pay £20m in taxes over the next two years.
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OpinionComment: Customer insight has never been more important
With competition hotter than ever in retail, and customer loyalty faltering, insight into shopper behaviour has never been more important.
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AnalysisAnalysis: Digging out the customer data
What are the best sources of customer insight and how do retailers evaluate and select them?
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AnalysisAnalysis: The path to social media success
Social media platforms offer a wealth of consumer insight, but turning that data into an effective brand building and sales tool remains a challenge.
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NewsVideo: Harvey Nichols - ‘Avoid A Same Dress Disaster’
Following on from last year’s ‘Walk of Shame’ Christmas film, Harvey Nichols has created a ‘tongue-in-chic’ alternative Christmas video, ‘Avoid A Same Dress Disaster’
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OpinionBlog: Reach out to the wealthy on Facebook
Much has been written about the potential – untapped or otherwise – of social media networks for fashion brands, but a new report by market research company Sparkler suggests that Facebook could help luxury brands reach out to Europe’s most affluent customers.
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Opinion
Blog: eBay is putting the fun into Christmas shopping
It’s not Christmas without an eBay festive themed pop-up shop.
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AnalysisAnalysis: Sir Philip Green - 10 years at the top of fashion
In his decade-long tenure at Arcadia, Sir Philip Green has confounded his critics, rode out tough trading and pushed his retail empire in new directions.
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InterviewInterview: Laurence Llewelyn-Bowen on Littlewoods' Facebook TV show
Littlewoods launched the latest installment of its popular Facebook TV Show Littlewoods Live last week which had nearly 5,000 viewers tuning in. Gemma Goldfingle speaks to one of its charismatic hosts Laurence Llewelyn-Bowen to find out how to the format works and why using social media in retail is crucial in the digital age.
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OpinionComment: Communication is the key to success
As I write, the country is enraptured by the unveiling of the John Lewis ‘Fifty Shades of Slush’ Christmas TV advert where a snowman nips off to the shops to purchase festive knitwear.
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News
L’Occitane launches interactive digital catalogues
Beauty retailer L’Occitane has launched interactive digital catalogues across its website and Facebook pages.Featuring animation, multi-point interactive zones and social media integration, the 64 digital catalogues can also be viewed and shared via any mobile device.
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AnalysisAnalysis: Leading the way online
Standing still is not an option for retailers with online ambitions, as the pace of digital development offers increasingly lucrative opportunities.
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NewsLittlewoods to broadcast next instalment of Facebook TV show
Littlewoods is to launch the next episode of its Facebook TV show, focusing this time on gadget gift ideas for Christmas.
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OpinionBlog: How retailers are using Facebook Collections
Facebook is trying a new feature to enable retailers to highlight and sell products.