All Customer articles – Page 98
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AnalysisData: The four new consumer personas retailers should target
Forgottens, Utilitarians, Magpies and Heartfelts – these are the four new shopper personas retailers should build their strategies around, according to a major research report from Retail Week.
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NewsUK Christmas shopping budgets to increase as customers return to stores
UK consumers intend to spend an average of £6 more on Christmas this year and would prefer to buy gifts and food in-store, according to new research from Deloitte.
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GalleryIn pictures: Former BHS store transformed in to UK’s biggest food hall
Market Halls has taken over part of the former BHS store on London’s Oxford Street to open its flagship venue – a 35,000 sq ft food hall.
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Retail VoiceHow to meet consumers’ multichannel expectations
As shopping preferences move between online and offline towards a mixture of both, JRNI’s John Federman details the best in-store practices to attract the multichannel customer.
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VideoWatch: Tesco Christmas ad goes back to the future for centenary celebrations
Tesco has launched its festive advert, featuring a delivery driver and a trip through the years as the retailer celebrates its 100th Christmas.
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AnalysisShoppable and UG videos set to define marketing in 2020
User-generated content and interactive video can help businesses win the hearts and minds of online shoppers, new research from Retail Week has revealed.
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VideoRita Clifton: Why JLP and M&S hit the mark in festive ad battle
As John Lewis unveils its highly anticipated Christmas campaign, Brandcap co-founder and Asos non-executive director Rita Clifton joins Retail Week’s Grace Bowden to discuss the retailers that have pulled a Christmas cracker with their festive adverts.
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NewsM&S pushes value credentials in new food campaign
Marks & Spencer aims to spotlight “great-value everyday prices” in a food marketing campaign launching tomorrow.
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VideoWatch: Sainsbury’s Christmas builds on retailer’s 150th anniversary story
Sainsbury’s festive advert for this year builds on the grocer’s 150th anniversary and a tongue-in-cheek origin story for the creation of St Nicholas.
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VideoWatch: Debenhams ‘takes the stress out of shopping’ in Christmas ad
Debenhams has unveiled its Christmas advert featuring X Factor and I’m a Celebrity… star Fleur East as a fairy godmother helping to take the stress out of shopping for those hard-to-buy-for family members.
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VideoWatch: Boots ditches the schmaltz in Christmas campaign
Boots has unveiled its festive advertising campaign, which will be accompanied with pop-up shops in a bid to drive spend for shoppers struggling to pick what to buy for loved ones.
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VideoWatch: M&S encourages families to ‘go jumpers’ this Christmas
Marks & Spencer has unveiled its Christmas advert with a focus on knitwear as it gets set to sell 5 million jumpers this festive season.
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VideoWatch: Ikea goes against the grain with Christmas advert
Ikea has unveiled its Christmas advert that goes against traditional festive themes, featuring a family feeling “home shame” ahead of guests arriving for dinner.
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VideoWatch: Amazon 'delivers smiles' with Christmas campaign
Amazon revealed its Christmas advert this week, featuring its recognisable boxes singing to people on their journeys home for Christmas.
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DataData: Waitrose customers craved ‘simpler existence’ and seaweed in 2019
Waitrose & Partners’ latest Food and Drink Report highlights that in 2019 customers wanted to move towards a “simpler existence” as the world became more complicated, but also dabbled with exotic food and drinks.
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VideoWatch: Asda advert focuses on ‘Christmas magic’
Asda has unveiled its ‘Let’s Make Christmas Extra Special’ TV advert centred around people who go the extra mile to “spread joy throughout the festive season”.
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VideoWatch: TK Maxx Christmas ad invites customers to gift differently
TK Maxx’s festive advert offering this year is aimed at encouraging customers to turn off their gifting autopilots and think more adventurously.
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GalleryStore gallery: DnaNudge unveils London flagship with in-store genetic testing
DNA testing start-up DnaNudge has opened its first store in London’s Covent Garden, offering shoppers genetic testing to better understand their dietary needs.
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VideoWatch: Iceland unveils Frozen-inspired Christmas advert
Iceland has collaborated with Disney on its latest Christmas ad offering, channelling the success of the studio’s Frozen franchise.