All Marketing & branding articles – Page 100
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OpinionWhen a drip becomes a flood
Retailers must embrace change early rather than let it engulf them, says Simon Burke.
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OpinionTesco’s revival relies on getting basics right
At one point in the run-up to Wednesday’s announcement by Tesco chief executive Philip Clarke, it seemed he would be left with little to say.
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OpinionRetail surgery: How can I combine a customer database and social media?
We have an existing customer database and we are very active on social media. How do we combine the two for greater effect?
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NewseBay launches new spring ad campaign for fashion
EBay is to launch a spring advertising campaign to showcase the brands which sell on its Fashion Outlet site.
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AnalysisPlastic bag levy: What do retailers need to know?
A levy on plastic carrier bags in Wales has resulted in a steep fall in their use by consumers, but is it the right way to help the environment?
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AnalysisCampaign of the week: Marks & Spencer, Here Comes the Sun
Marks & Spencer has returned to its ‘M&S girls’ for the latest ad campaign, after a much discussed change in direction last year.
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OpinionRetail surgery: How can I streamline my branding, store design and merchandising?
How can I make sure my branding, store design and merchandising processes are all brought together in a more streamlined process?
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OpinionGo beyond the spin to focus on products and service
Grabbing people’s attention is the first step, keeping them buying is the next, says Lord Kirkham.
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AnalysisThe store assistant of the future
As retail changes, the role of the store assistant is evolving too. What skills will be needed in this new environment, asks Rebecca Thomson.
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NewsArgos to widen revenue stream by selling adverts
Multichannel retailer Argos is to add a new revenue line to its mix by selling advertising space in its catalogue, in stores and online.
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NewsHalfords to invest £6m driving growth
Halfords is to “focus on growth” and drive its credentials as a service-and-solution provider by investing in staff training and marketing.
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NewsTesco puts £110m advertising account under review
Tesco is reviewing its communications strategy as it looks to improve its brand perception in the UK.
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OpinionIs your brand social or antisocial?
It would appear that many health clubs fall into the latter. If that were not the case, then when a customer chooses to leave, they wouldn’t bombard them with a plethora of calls and emails that have an increasingly threatening tone.
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AnalysisDaily deal sites: Can Groupon and LivingSocial help retail sales?
The popularity of daily deals websites has soared since they hit the UK just a few years ago, but multiples are still shy of the benefits. Charlotte Hardie finds out if they are missing a trick.
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AnalysisEaster: What do retailers need to know?
Vouchers, offers, reductions and free delivery are the name of the game as retailers go all out to maximise sales over the crucial four-day holiday.
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AnalysisCampaign of the week: Tesco F&F, Quality you can feel
Tesco hasn’t had the easiest time of it in the clothing market over the past few months and its new advert is part of its reinvigoration of the F&F brand.
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InterviewInterview: New Body Shop boss talks for first time on brand revamp
In his first interview, new Body Shop UK boss Simon Coble tells Tiffany Holland about how he intends to make more of the retailer’s ethical stance.
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NewsTesco Value replaced by Everyday Value range
Tesco is replacing its Tesco Value range with a new low price range named Everyday Value.
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NewsSainsbury's ‘Feed Your Family for £50’ campaign banned
The Advertising Standards Agency has ruled that Sainsbury’s ‘Feed Your Family for £50’ campaign was misleading.
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NewsCo-op remodels stores to improve local appeal
The Co-operative Food is ditching its “one size fits all” store model to better appeal to local shopper demographics.