All Marketing & branding articles – Page 100
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AnalysisWhat’s in store for the high street?
After years of economic turmoil and the advance of digital, the high street is undergoing a period of unprecedented change. Rebecca Thomson considers how things might look like in a decade.
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NewsHalfords drives leisure range with summer TV ad
Halfords is pushing its leisure range of ‘staycation’ holiday essentials with the launch of a a nostalgic summer TV ad campaign tonight, May 16.
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OpinionTime to get smart with CRM
As is the case with multichannel integration, customer relationship management (CRM) is a term that’s been around for years yet too few retailers appear to be practicing it.
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AnalysisHow to attract international shoppers
As a big summer of tourism approaches, Alison Clements finds out why the UK has such appeal to international shoppers, what they like to buy and how retailers can attract them.
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NewsM&S launches Simply M&S food range with value focus
Marks & Spencer is aiming to boost its food basket size with the introduction of a new brand, Simply M&S, which offers everyday food and kitchen cupboard staples at competitive prices.
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AnalysisCampaign of the week: 99p Stores, Hussein Lalani on Watchdog
While not a conventional marketing campaign – presumably no one would actively seek out the criticism of their business on national TV – Hussein Lalani’s response to a Watchdog segment about his business 99p Stores is a good example of how to turn bad news around.
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OpinionSainsbury’s prepared for challenges ahead
Another solid performance from Justin King and his team at Sainsbury’s has added some much needed cheer to the turbulent UK grocery sector.
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AnalysisMorrisons invests in value to win shoppers
Like-for-likes have slipped for the first time in years as the battle on deals hots up, but Morrisons is sticking to its guns.
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OpinionFrench retail: Vive la différence
The view, admiringly or not, that the French differ intractably from their neighbours, is enshrined in cliche.
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NewsKing: Sainsbury's has the edge in the grocery market
Sainsbury’s boss insists the retailer is leading the way on quality and service.
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OpinionTesco Value makes way for Tesco Everyday Value
So, Tesco Value, the iconic economy private-label launched in 1993, will soon be no more.
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Opinion2012 could be the year of the staycation
Staycations and a summer of sport can help ensure a happy holiday season, says David Wild.
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AnalysisDiamond Jubilee: Raising consumer spirits
Consumer spirits are low but as a summer of big events nears, kicked off by the Diamond Jubilee, retail could have a moment in the sun.
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AnalysisLondon 2012 Olympics: The final countdown
The London 2012 Olympics are in sight and soon parts of the UK will be busy with sports-loving visitors. Rebecca Thomson reveals what retailers need to do to capitalise and score a podium finish.
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NewsVideo: Tesco debuts Everyday Value TV advert
Tesco launched its Everyday Value advertising campaign with a TV ad last night.
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NewsOcado: What lies ahead for the etailer?
The hope is that Ocado’s new fulfilment centre will put operational issues firmly behind it.
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OpinionMultichannel boost for N Brown
Home shopping group N Brown’s full-year profits came in a little shy of some analysts’ expectations but all sorts of developments are under way which should position the retailer well for the future.
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AnalysisJohn Lewis and Temperley: Why collaborations help retailers
John Lewis’ new project with Alice Temperley is the latest in a long line of partnerships between retailers and designers – with M&S teaming up with Terence Conran and H&M signing up a collection of big names, the trend shows no sign of going away.
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AnalysisAnalysis: Warming up shoppers to the new Tesco
Transforming Tesco’s image and improving shopper experience are at the heart of boss Philip Clarke’s plan to return it to form.
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NewsGrocers battle for frozen food market share
A fight for frozen food spend has broken out in the grocery sector as supermarkets launch a flurry of deals and specialist Iceland gains market share.