All Marketing & branding articles – Page 102
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AnalysisThe store assistant of the future
As retail changes, the role of the store assistant is evolving too. What skills will be needed in this new environment, asks Rebecca Thomson.
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OpinionGo beyond the spin to focus on products and service
Grabbing people’s attention is the first step, keeping them buying is the next, says Lord Kirkham.
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OpinionRetail surgery: How can I streamline my branding, store design and merchandising?
How can I make sure my branding, store design and merchandising processes are all brought together in a more streamlined process?
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AnalysisCampaign of the week: Marks & Spencer, Here Comes the Sun
Marks & Spencer has returned to its ‘M&S girls’ for the latest ad campaign, after a much discussed change in direction last year.
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NewsHalfords to invest £6m driving growth
Halfords is to “focus on growth” and drive its credentials as a service-and-solution provider by investing in staff training and marketing.
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NewsTesco puts £110m advertising account under review
Tesco is reviewing its communications strategy as it looks to improve its brand perception in the UK.
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OpinionIs your brand social or antisocial?
It would appear that many health clubs fall into the latter. If that were not the case, then when a customer chooses to leave, they wouldn’t bombard them with a plethora of calls and emails that have an increasingly threatening tone.
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AnalysisDaily deal sites: Can Groupon and LivingSocial help retail sales?
The popularity of daily deals websites has soared since they hit the UK just a few years ago, but multiples are still shy of the benefits. Charlotte Hardie finds out if they are missing a trick.
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InterviewInterview: New Body Shop boss talks for first time on brand revamp
In his first interview, new Body Shop UK boss Simon Coble tells Tiffany Holland about how he intends to make more of the retailer’s ethical stance.
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AnalysisCampaign of the week: Tesco F&F, Quality you can feel
Tesco hasn’t had the easiest time of it in the clothing market over the past few months and its new advert is part of its reinvigoration of the F&F brand.
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AnalysisEaster: What do retailers need to know?
Vouchers, offers, reductions and free delivery are the name of the game as retailers go all out to maximise sales over the crucial four-day holiday.
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NewsTesco Value replaced by Everyday Value range
Tesco is replacing its Tesco Value range with a new low price range named Everyday Value.
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NewsSainsbury's ‘Feed Your Family for £50’ campaign banned
The Advertising Standards Agency has ruled that Sainsbury’s ‘Feed Your Family for £50’ campaign was misleading.
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NewsCo-op remodels stores to improve local appeal
The Co-operative Food is ditching its “one size fits all” store model to better appeal to local shopper demographics.
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NewsMarks & Spencer launches summer ad campaign
Marks & Spencer will launch its summer TV ad campaign tomorrow featuring the previous ad stars Myleene Klass, Twiggy and Dannii Minogue.
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News
Food Lion to launch new brand strategy
Delhaize Group-owned Food Lion is to launch a new brand strategy in 268 stores throughout Virginia, West Virginia and North Carolina. The new approach includes lower prices on 6,000 items in stores while continuing to offer affordable private-label products.Food Lion expects to roll out the strategy to between 600 and ...
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AnalysisValue Fashion: Surviving in a tough sector
Following years of unstoppable growth, the value sector is now beset by high costs and falling sales volumes. Rebecca Thomson considers whether the hurdles can be cleared.
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AnalysisCampaign of the week: Waitrose, The young Heston Blumenthal
Waitrose’s partnership with Heston Blumenthal has helped elevate the retailer beyond the common grocery shop, prompting customers to associate the grocer with experimental and unusual food.
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NewsLidl makes fresh move as Easter battle begins
Lidl is stocking fresh fish in store for the first time in its battle for grocery spend.
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NewsTesco launches new season F&F advert
Tesco has launched an F&F advertising campaign to support its new season collection.