All Marketing & branding articles – Page 102
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AnalysisCampaign of the week: Tesco F&F, Quality you can feel
Tesco hasn’t had the easiest time of it in the clothing market over the past few months and its new advert is part of its reinvigoration of the F&F brand.
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AnalysisEaster: What do retailers need to know?
Vouchers, offers, reductions and free delivery are the name of the game as retailers go all out to maximise sales over the crucial four-day holiday.
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NewsTesco Value replaced by Everyday Value range
Tesco is replacing its Tesco Value range with a new low price range named Everyday Value.
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NewsSainsbury's ‘Feed Your Family for £50’ campaign banned
The Advertising Standards Agency has ruled that Sainsbury’s ‘Feed Your Family for £50’ campaign was misleading.
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NewsCo-op remodels stores to improve local appeal
The Co-operative Food is ditching its “one size fits all” store model to better appeal to local shopper demographics.
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NewsMarks & Spencer launches summer ad campaign
Marks & Spencer will launch its summer TV ad campaign tomorrow featuring the previous ad stars Myleene Klass, Twiggy and Dannii Minogue.
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News
Food Lion to launch new brand strategy
Delhaize Group-owned Food Lion is to launch a new brand strategy in 268 stores throughout Virginia, West Virginia and North Carolina. The new approach includes lower prices on 6,000 items in stores while continuing to offer affordable private-label products.Food Lion expects to roll out the strategy to between 600 and ...
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AnalysisValue Fashion: Surviving in a tough sector
Following years of unstoppable growth, the value sector is now beset by high costs and falling sales volumes. Rebecca Thomson considers whether the hurdles can be cleared.
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AnalysisCampaign of the week: Waitrose, The young Heston Blumenthal
Waitrose’s partnership with Heston Blumenthal has helped elevate the retailer beyond the common grocery shop, prompting customers to associate the grocer with experimental and unusual food.
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NewsLidl makes fresh move as Easter battle begins
Lidl is stocking fresh fish in store for the first time in its battle for grocery spend.
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NewsTesco launches new season F&F advert
Tesco has launched an F&F advertising campaign to support its new season collection.
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NewsAsda introduces Easter price initiative
Asda has relaunched the price initiative it claims helped it “win” Christmas in the run up to Easter.
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NewsLily Cole to front Body Shop campaign as new format is unveiled
The Body Shop has unveiled model Lily Cole as its new brand ambassador as it launches a new store concept.
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Grocer Auchan plans offensive pricing strategy
Grocer Auchan plans to compete with rival Leclerc on pricing and promotions this year. The retailer will move towards an offensive pricing strategy throughout France, according to Auchan France managing director Vincent Mignot. The hypermarket format will remain the backbone of the retailer’s strategy.Auchan said 58 of its 120 French ...
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AnalysisCampaign of the week: B&Q You can do it too
B&Q’s spring/summer campaign continues its shift towards a more emotive form of advertising, focusing on the emotional aspects of home improvement as opposed to the functional price-led approach it used to rely on.
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NewsAsda names new marketing boss as Bendel turns focus to Walmart
Asda has appointed Stephen Smith as its new chief marketing officer replacing Rick Bendel.
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AnalysisBurberry: A great British success
Stellar financial performances, outstanding product and international acclaim – winner of the Oracle Retailer of the Year, there is seemingly no stopping Burberry’s exceptional performance. Rebecca Thomson charts its phenomenal success.
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AnalysisCampaign of the week: Notonthehighstreet.com TV advert
Etailer Notonthehighstreet.com has enjoyed steady but relatively quiet success over the past few years, and its new advert suggests it is ready to attract a little more attention.
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NewsHolland & Barrett advertises know-how
Holland & Barrett will launch a new ad campaign marketing its staff’s specialist knowledge as a unique selling point after it received a Government-backed accreditation for its staff training programme.
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InterviewInterview: Lord Harris, Outstanding Contribution to Retail
Carpets king Lord Harris, winner of this year’s Outstanding Contribution to Retail award, tells Nicola Harrison about his amazing career.