All Marketing & branding articles – Page 102
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NewsWhittard to expand after good Christmas
Tea and coffee specialist Whittard of Chelsea is to embark on an expansion drive at home and overseas following a strong Christmas performance.
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NewsJohn Lewis Partnership gears up for ‘profound change’ in retail market
John Lewis Partnership has unveiled a new round of investment in its businesses to ensure it remains at the forefront of “profound change in the retail market” driven by technological advances.
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NewsJD-owned Canterbury sponsors England rugby team
JD Sports-owned rugby brand Canterbury has signed a four year kit deal with the Rugby Football Union and will supply kit to the England team.
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AnalysisCampaign of the Week: DFS Making everyday more comfortable
After years of price-focused campaigns, sofa retailer DFS has changed tack. Its latest television advert is designed to appeal to shoppers’ emotions, and marks a new direction for the retailer.
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NewsNew Tesco technology aids promotions
Tesco is to share like-for-like product sales data with suppliers through an IT solution that will enable it to plan promotions more efficiently.
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NewsSelfridges hires new marketing boss
High end department store Selfridges has hired Richard Taylor as marketing director.
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NewsEBay launches first TV ad since 2007
EBay is launching its first TV advertising campaign since 2007 to promote the amount of new product sold on the site.
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NewsTesco reshuffles marketing team
Tesco has made several key changes in its marketing team appointing Carolyn Bradley as its group brand director in the process.
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AnalysisRetail Week Conference 2012: What topics will be covered?
This year’s conference will give you the knowledge you need to compete today.
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NewsTesco unveils next round of Big Price Drop cuts
Tesco has slashed price tags in another round of its Big Price Drop campaign.
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GalleryMorrisons: A lesson learnt
Morrisons’ M Local convenience format has arrived in Manchester city centre and is finding favour with students. John Ryan reports.
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AnalysisIceland: Success in a cold climate
Malcolm Walker is close to winning control of Iceland, the business he founded. He tells Alex Lawson he is as committed as ever to the frozen food retailer.
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AnalysisClarks Image recognition technology
Image recognition technology is becoming a popular way for retailers to enrich their marketing campaigns and link up the different channels – brands including Debenhams and Marks & Spencer have both tried it.
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NewsSales uplift at Ann Summers after La Senza hit the buffers
The lingerie retailer enjoys a sales hike and launches ‘tongue in cheek’ ad campaign
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NewsSainsbury's renews contract with Nectar
Sainsbury’s has signed a new “long-term” contract with Aimia, the parent of loyalty programme Nectar.
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OpinionTesco faces long road to recovery
Simon Laffin is an independent retail adviser and non-executive director with extensive experience in retail markets across Europe, USA, and Australia.
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OpinionDo you mind adverts if they mean you pay less?
Robert Gregory is the co-Global Research Director at Planet Retail. He has over a decade’s experience in analysing retail trends with a particular focus on Asia.
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NewsVideo: DFS launches 'emotional' ad as it moves away from price-led campaigns
DFS, one of the biggest spenders in advertising, has launched a new TV ad that represents a major shift away from its usual price-led campaigns.
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AnalysisTechnological innovation: Where can retailers invest?
Rebecca Thomson reports on how retailers are adapting to technological innovation and keeping a keen eye out for emerging cutting-edge IT.
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NewsM&S general merchandise brand director Jones leaves
Marks & Spencer’s brand director for general merchandise, Alison Jones, has quit the retailer after less than a year in post.