All Marketing & branding articles – Page 104
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NewsEBay launches first TV ad since 2007
EBay is launching its first TV advertising campaign since 2007 to promote the amount of new product sold on the site.
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NewsTesco reshuffles marketing team
Tesco has made several key changes in its marketing team appointing Carolyn Bradley as its group brand director in the process.
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AnalysisRetail Week Conference 2012: What topics will be covered?
This year’s conference will give you the knowledge you need to compete today.
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NewsTesco unveils next round of Big Price Drop cuts
Tesco has slashed price tags in another round of its Big Price Drop campaign.
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GalleryMorrisons: A lesson learnt
Morrisons’ M Local convenience format has arrived in Manchester city centre and is finding favour with students. John Ryan reports.
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NewsSales uplift at Ann Summers after La Senza hit the buffers
The lingerie retailer enjoys a sales hike and launches ‘tongue in cheek’ ad campaign
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AnalysisClarks Image recognition technology
Image recognition technology is becoming a popular way for retailers to enrich their marketing campaigns and link up the different channels – brands including Debenhams and Marks & Spencer have both tried it.
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AnalysisIceland: Success in a cold climate
Malcolm Walker is close to winning control of Iceland, the business he founded. He tells Alex Lawson he is as committed as ever to the frozen food retailer.
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NewsSainsbury's renews contract with Nectar
Sainsbury’s has signed a new “long-term” contract with Aimia, the parent of loyalty programme Nectar.
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OpinionDo you mind adverts if they mean you pay less?
Robert Gregory is the co-Global Research Director at Planet Retail. He has over a decade’s experience in analysing retail trends with a particular focus on Asia.
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OpinionTesco faces long road to recovery
Simon Laffin is an independent retail adviser and non-executive director with extensive experience in retail markets across Europe, USA, and Australia.
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NewsVideo: DFS launches 'emotional' ad as it moves away from price-led campaigns
DFS, one of the biggest spenders in advertising, has launched a new TV ad that represents a major shift away from its usual price-led campaigns.
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AnalysisTechnological innovation: Where can retailers invest?
Rebecca Thomson reports on how retailers are adapting to technological innovation and keeping a keen eye out for emerging cutting-edge IT.
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NewsM&S general merchandise brand director Jones leaves
Marks & Spencer’s brand director for general merchandise, Alison Jones, has quit the retailer after less than a year in post.
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GalleryThe fabled Aesop
Skincare brand Aesop breaks the rules when it comes to standalone stores, but it is a success story. John Ryan reports.
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NewsCheryl Cole to open StylistPick's first pop-up shop
Online accessories specialist StylistPick is to open a pop-up shop at Westfield, London next week where face of the brand Cheryl Cole will make an appearance.
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AnalysisHow do men shop?
When it comes to harnessing customer spend, retailers’ focus is typically on women. What can retailers do to better tap into the male shopping psyche, asks Charlotte Hardie.
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AnalysisHalfords Autocentre - 'Hugs' advertising campaign
Halfords’ new ad campaign gives a strong indication of its latest strategic direction.
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NewsAurum to revamp ‘jewel in crown’ as suitors circle
Plans drawn up for ‘fresh and dynamic’ Mappin & Webb following strong year.
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OpinionRetail surgery: Does a strong online presence encourage customer loyalty?
To what extent is customer loyalty dependent on a strong multichannel strategy?