All Marketing & branding articles – Page 96
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OpinionComment: Make the shopfloor meaningful
The rules of grocery retailing are changing. Price promises are universal and no longer set the majority of grocers apart, while most of the big brands are generally available in stores all of the time.
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News
Aldi Süd’s Hofer cuts Coca-Cola prices
Discount retailer Aldi Süd’s Hofer has cut retail prices for Coca-Cola products by a third, just weeks after introducing the brand.The change is believed to be a reaction to market leader Rewe Group’s Billa supermarket division. Billa recently launched its latest ‘best price guarantee’, promising loyalty card holders it would ...
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News
Grocer Edeka updates marketing campaign
Grocer Edeka is changing its marketing strategy. With new advertising partner Jung von Matt, Edeka has changed its year-old campaign ‘Wir lieben Lebensmittel’ (‘We just love food’) to a more emotional approach.The strapline now includes a heart symbol in its corporate colour yellow. The co-operative grocer said it “wants to ...
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AnalysisCampaign of the week: DFS, Making every day more comfortable
Sofa retailer DFS has continued its march down the emotional road after its first foray away from price-led advertising earlier this year.
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OpinionComment: Retailers hold the key to more meaningful marketing
In the traditional days of big marketing, billboards and television, information was a one-way street: messages were broadcast from brands to consumers.
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OpinionComment: Retailers should do more to capitalise on the Olympics
Bonkers, barmy, brilliant and British: the opening ceremony is over, the greatest show on earth has begun and the world is watching.
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OpinionComment: Retailers should use social media to their advantage
With the general retail outlook remaining gloomy, retailers should look beyond the confirmation page in order to maximise the return on investment from their marketing efforts.
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OpinionRetail Surgery: Is offering coupons and discount vouchers always a short-term tactic?
Is offering coupons and discount vouchers ever strategic, or always a short-term tactic?
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AnalysisAnalysis: JJB Sports in battle to avoid relegation
The sportswear retailer is in a parlous state with sales in decline, and it is in need of further refinancing.
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AnalysisCampaign of the week: Oddbins, poking fun at Locog
Oddbins’ latest in-store promotion comes hot on the heels of the London Organising Committee of the Olympic Games (Locog) chairman Sebastian Coe saying visitors to the Olympics “probably wouldn’t be walking in with a Pepsi T-shirt because Coca-Cola are our sponsors”.
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OpinionComment: How can social media save the High Street?
All the indications are that, without urgent action, the UK High Street could turn into a boarded-up ghost-town.
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NewsSpecsavers ad pokes fun at Olympics Korea flag gaffe
Specsavers has taken out advertising poking fun at the mistake which saw a South Korean flag displayed before North Korea’s football match in the Olympics.
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AnalysisCampaign of the week: Boots 17, Tonight We’re Going Out
Boots believes its sub-brands are so strong that it markets them separately.
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OpinionRetail Surgery: How can I identify and nurture brand advocates?
Brand advocates can be invaluable in boosting a retailer’s success. How can I identify and nurture such customers?
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NewsTesco expected to reveal South Korean profit fall
Tesco is expected to see a £70m cut in profits in its South Korean business this year as the result of changes to large store opening hours.
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News
Ikea releases film to promote 2013 catalogue
Ikea has released a two-minute film to promote the forthcoming publication of its 2013 catalogue. The film was created by the global agency of record for the Ikea catalogue, McCann New York. A World Without Textiles is the theme for the catalogue, and features a family living in an uncomfortable ...
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NewsRepublic invests and bolsters team in renewed growth push
Republic’s new boss, Paul Sweetenham, has kick-started an investment programme that includes new hires, own-brand launches and its first move into international markets.
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OpinionComment: M&S must be braver than ever
The repositioning of the food offer worked. Fashion must follow suit.
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AnalysisCampaign of the week: Shop Direct’s Very, Video-on-demand
Last week, Shop Direct’s Very launched a targeted video-on-demand (VoD) advertising campaign based on the viewer’s previous online shopping behaviour.
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NewsIceland rolls out Bonus Card and discount coupon at till
Iceland has pressed the button on a roll out of its Bonus Card and money-off coupon-at-till initiative.