All Marketing & branding articles – Page 96
-
AnalysisCampaign of the week: Wiggle, Tour de France
You’d expect the online cycling retailer to make the most of the Tour de France, and Wiggle is going all out for the event.
-
OpinionOcado hosts cooking demos on Google+
Online supermarket Ocado last month hosted a series of interactive cooking demonstrations to showcase its products to customers and drive online engagement.
-
OpinionTwitter: Retailers need more control
From politics to pop culture, the power of Twitter to shape events, people and brands continues to surge.
-
NewsLittlewoods sponsors new ITV prime time show
Online giant Littlewoods is to sponsor ITV’s new Saturday night show Superstar.
-
AnalysisPayday spending: What do retailers need to know?
Shoppers are spending more around payday and retailers need to think carefully about their promotional timetables.
-
NewsGrocer Iceland puts service centre stage
Iceland managers are to present to the board this week the early findings of a big customer feedback programme designed to enable improved levels of service at the frozen food specialist.
-
AnalysisCampaign of the week: Halfords, Tour de Francis
It’s an important time of year for bike retailers – the Tour de France is the sport’s biggest moment and it’s a good time to tap into the peak in cycling enthusiasm.
-
NewsTesco rewards Clubcard holders in Facebook promotion
Tesco is leveraging its 800,000-plus fans on Facebook by launching a promotion encouraging customers to ‘share’ any of its products on the social network in return for double Clubcard points.
-
OpinionComment: Providing a better coupon experience
The rise of couponing over the last year appears irresistible, with 230 million redemptions made in 2011 alone.
-
OpinionRetailers should seek opportunities to generate sales
Falling fuel and food costs mean consumers are just that bit more flush.
-
AnalysisCampaign of the week: Sainsbury’s Simple Pleasures
Another summer advert and another nostalgia-filled child fest.
-
OpinionDebenhams: Never knowingly not on Sale?
Retail purists have often mocked the fact that Debenhams seems so reliant on discounting that, to paraphrase the famous John Lewis marketing slogan, Debenhams is “Never Knowingly not on Sale”.
-
NewsVideo: Halfords launches Tour de France campaign
Halfords has launched an innovative new marketing campaign as part of its sponsorship of the Tour de France showing the race through an amateur cyclist’s eyes.
-
NewsIceland’s Walker posts record results
Frozen food retailer benefits as consumers change grocery spending habits.
-
NewsGrocers ramp up use of coupons
The grocers have upped the ante on coupons with a swathe of new deals at category level.
-
AnalysisCampaign of the week: Harvey Nichols, Contain yourself
Harvey Nichols is one of the relatively few retailers striving to stand out through its advertising.
-
OpinionCustomer service worth talking about
Customer service is increasingly the key point of difference for retailers.
-
NewsKiddicare to roll out localised websites
Morrisons-owned maternity etailer Kiddicare is localising prices on its international websites to make its offer more targeted and competitive.
-
NewsTesco puts 'Every little helps' under review
Tesco has put its ‘Every little helps’ strapline under review, it is understood.
-
OpinionHow to stop landlords diluting your brand
All retailers, from carpet sellers to wine merchants, need stores that reflect their brand identity.