All Marketing & branding articles – Page 98
-
NewsGrocers ramp up use of coupons
The grocers have upped the ante on coupons with a swathe of new deals at category level.
-
NewsIceland’s Walker posts record results
Frozen food retailer benefits as consumers change grocery spending habits.
-
NewsKiddicare to roll out localised websites
Morrisons-owned maternity etailer Kiddicare is localising prices on its international websites to make its offer more targeted and competitive.
-
NewsTesco puts 'Every little helps' under review
Tesco has put its ‘Every little helps’ strapline under review, it is understood.
-
OpinionHow to stop landlords diluting your brand
All retailers, from carpet sellers to wine merchants, need stores that reflect their brand identity.
-
AnalysisFive ways Majestic Wine is outstripping the grocers
Majestic Wine chief executive Steve Lewis believes the grocers’ 80% share of the wine market has peaked. The retailer reported a 14.5% uplift in full-year pre-tax profit today and Lewis believes there are significant market opportunities. Retail Week looks at reasons why he might be spot on.
-
NewsMorrisons to offer £5 off £40 deal
Morrisons will wade into the voucher war in grocery this weekend.
-
AnalysisOutsourcing: Is it right for your business?
Retail is about selling products, so outsourcing non-core business functions can make sense for retailers. Anna Richardson Taylor examines the issue.
-
AnalysisCampaign of the week: New Look, Kelly Brook
New Look is the latest retailer to use augmented reality in an advertising campaign, as consumers warm to the technology and awareness of it grows.
-
OpinionDiamond Jubilee: A PR campaign to remember
The Diamond Jubilee marketers did a brilliant job on Britain’s super brand.
-
AnalysisThe changing face of fashion retail
Fashion has come a long way in 20 years, as the rise of online and Asian manufacturing drove significant change. Rebecca Thomson charts the trends that have changed the sector.
-
NewsEbay appoints Amanda Metcalfe as UK marketing director
Online marketplace Ebay has appointed Amanda Metcalfe as marketing director of the UK and Republic of Ireland.
-
NewsMorrisons trials Sainsbury's-style voucher scheme
Morrisons is trialling a coupon at till offer to rival Sainsbury’s Brand Match scheme.
-
NewsBoxpark unveils loyalty scheme
Pop-up mall Boxpark has introduced a loyalty card scheme in a bid to drive footfall and sales.
-
NewsWickes ploughs £10m into lowering prices
DIY retailer closes loyalty card scheme to invest in lower price strategy
-
AnalysisCampaign of the week: Burberry, Autumn 12
Burberry’s latest campaign, shot for its autumn and winter 2012 collection, launched on June 1.
-
NewsNew Look and Asos deploy augmented reality campaigns
Fashion specialists New Look and Asos have become the latest to deploy augmented reality to engage consumers as the technology becomes increasingly popular among retailers.
-
AnalysisHalfords: pedalling back toward growth
The high price of petrol and dwindling sat-nav sales have hit Halfords, but the retailer aims to map out new routes to success.
-
OpinionComment: Can department stores work online?
Deprived of what makes them special, can department stores work online, asks Peter Williams.
-
AnalysisRetail surgery: How do I gauge how much SEO is too much?
Following Google’s decision to penalise ‘over-optimised’ websites, how do I gauge how much SEO is too much?