All Marketing & branding articles – Page 98
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AnalysisCampaign of the week: Sainsbury’s, Jubilee Family Festival
Not content with sticking to the Jubilee-themed adverts other retailers are relying on, Sainsbury’s is putting on an entire festival.
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NewsHomebase to launch ad campaign for Habitat range
DIY retailer Homebase is to launch a TV ad campaign to back the launch of its Habitat products.
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NewsSuperdrug considers localised product offer
Superdrug is considering localising its product offer in stores to better meet local needs.
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NewsVideo: Phones4U tops retailer-filled most complained about ad list
Phones4U’s advert inspired by horror movie The Ring was the most complained about ad of 2011 according to the Advertising Standards Authority.
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NewsTesco launches Ocado style online delivery offer
Tesco has rolled out its Delivery Saver offer which allows online customers to save on delivery charges by signing up to a subscription service nationwide today.
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AnalysisWalmart prospers in US but stuggles with digital
Recording its third consecutive quarter of positive comps growth, it appears Walmart has finally found momentum in the US by going back to basics Walmart US reported a 2.6% rise in first-quarter like-for-like sales, excluding fuel, last week.
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AnalysisCampaign of the week: Halfords, A Summer to Remember
Halfords’ Christmas advert was a successful attempt to make the retailer’s advertising more emotive – it showed a little girl enjoying her Christmas bicycle throughout the year – and the bike and car parts retailer has chosen a similar approach for its spring and summer advert.
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NewsTesco revamps ready meal range
Tesco has unveiled a multi-million pound revamp of ready meals across all its ranges.
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NewsHoF drives online investment as ecommerce sales grow
House of Fraser is “investing heavily” in online operations and has switched one of its distribution centres to online-only fulfilment as multichannel grows.
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NewsSainsbury's reprimanded after Asda complaint
An advert for Sainsbury’s Brand Match has been banned after a complaint from Asda over its wording.
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AnalysisHow Facebook has changed retail
As Facebook floats with a valuation of more than $100bn, Retail Week asks what advantages the social network has created for retailers?
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NewsOak Furniture Land to increase store numbers
Oak Furniture Land is to more than double store numbers over the next 18 months after strong growth in the past year.
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AnalysisCampaign of the week: Ann Summers, Summer of Sex
Not every advertising campaign gets it right, and Ann Summers’ latest offering could turn out to be something of a clanger.
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OpinionAs Clinton Cards collapses, what are the PR lessons from retail failures?
In old black and white Westerns, the shopkeeper who runs the general store is at the heart of storytelling in the community.
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AnalysisWhat’s in store for the high street?
After years of economic turmoil and the advance of digital, the high street is undergoing a period of unprecedented change. Rebecca Thomson considers how things might look like in a decade.
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OpinionValue sector facing a shake-out
So the UK is again in recession. GDP figures last month confirmed fears of a double dip and prompted speculation over the impact on consumer confidence.
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NewsHalfords drives leisure range with summer TV ad
Halfords is pushing its leisure range of ‘staycation’ holiday essentials with the launch of a a nostalgic summer TV ad campaign tonight, May 16.
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OpinionTime to get smart with CRM
As is the case with multichannel integration, customer relationship management (CRM) is a term that’s been around for years yet too few retailers appear to be practicing it.
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AnalysisHow to attract international shoppers
As a big summer of tourism approaches, Alison Clements finds out why the UK has such appeal to international shoppers, what they like to buy and how retailers can attract them.
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NewsM&S launches Simply M&S food range with value focus
Marks & Spencer is aiming to boost its food basket size with the introduction of a new brand, Simply M&S, which offers everyday food and kitchen cupboard staples at competitive prices.