All Marketing & branding articles – Page 101
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AnalysisCampaign of the week: eBay, My Mix
EBay’s product mix is wide and varied, and its fashion advertising has always played on this.
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NewsIceland enters money-off coupon battle
Iceland has waded into the grocery marketing battle with a new money-off coupon.
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AnalysisFMCG: What lessons can retailers learn?
Whether it is leadership or consumer insight, retailers can learn a lot from FMCG firms.
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NewsTesco launches £10 off voucher deal
Tesco has taken the initiative in the battle to win grocery spend with a new £10 off voucher.
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OpinionThe Retail Week Power List is imminent...
The Retail Week Power List is being assembled and it is a matter of record that I disagreed with the choice last year, arguing that Philip Clarke should have been number one.
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OpinionTesco’s revival relies on getting basics right
At one point in the run-up to Wednesday’s announcement by Tesco chief executive Philip Clarke, it seemed he would be left with little to say.
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OpinionWhen a drip becomes a flood
Retailers must embrace change early rather than let it engulf them, says Simon Burke.
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OpinionRetail surgery: How can I combine a customer database and social media?
We have an existing customer database and we are very active on social media. How do we combine the two for greater effect?
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NewseBay launches new spring ad campaign for fashion
EBay is to launch a spring advertising campaign to showcase the brands which sell on its Fashion Outlet site.
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AnalysisPlastic bag levy: What do retailers need to know?
A levy on plastic carrier bags in Wales has resulted in a steep fall in their use by consumers, but is it the right way to help the environment?
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NewsArgos to widen revenue stream by selling adverts
Multichannel retailer Argos is to add a new revenue line to its mix by selling advertising space in its catalogue, in stores and online.
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AnalysisThe store assistant of the future
As retail changes, the role of the store assistant is evolving too. What skills will be needed in this new environment, asks Rebecca Thomson.
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OpinionGo beyond the spin to focus on products and service
Grabbing people’s attention is the first step, keeping them buying is the next, says Lord Kirkham.
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OpinionRetail surgery: How can I streamline my branding, store design and merchandising?
How can I make sure my branding, store design and merchandising processes are all brought together in a more streamlined process?
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AnalysisCampaign of the week: Marks & Spencer, Here Comes the Sun
Marks & Spencer has returned to its ‘M&S girls’ for the latest ad campaign, after a much discussed change in direction last year.
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NewsHalfords to invest £6m driving growth
Halfords is to “focus on growth” and drive its credentials as a service-and-solution provider by investing in staff training and marketing.
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NewsTesco puts £110m advertising account under review
Tesco is reviewing its communications strategy as it looks to improve its brand perception in the UK.
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OpinionIs your brand social or antisocial?
It would appear that many health clubs fall into the latter. If that were not the case, then when a customer chooses to leave, they wouldn’t bombard them with a plethora of calls and emails that have an increasingly threatening tone.
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AnalysisDaily deal sites: Can Groupon and LivingSocial help retail sales?
The popularity of daily deals websites has soared since they hit the UK just a few years ago, but multiples are still shy of the benefits. Charlotte Hardie finds out if they are missing a trick.
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InterviewInterview: New Body Shop boss talks for first time on brand revamp
In his first interview, new Body Shop UK boss Simon Coble tells Tiffany Holland about how he intends to make more of the retailer’s ethical stance.