All Marketing & branding articles – Page 103
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GalleryThe fabled Aesop
Skincare brand Aesop breaks the rules when it comes to standalone stores, but it is a success story. John Ryan reports.
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NewsCheryl Cole to open StylistPick's first pop-up shop
Online accessories specialist StylistPick is to open a pop-up shop at Westfield, London next week where face of the brand Cheryl Cole will make an appearance.
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AnalysisHow do men shop?
When it comes to harnessing customer spend, retailers’ focus is typically on women. What can retailers do to better tap into the male shopping psyche, asks Charlotte Hardie.
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OpinionRetail surgery: Does a strong online presence encourage customer loyalty?
To what extent is customer loyalty dependent on a strong multichannel strategy?
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NewsAurum to revamp ‘jewel in crown’ as suitors circle
Plans drawn up for ‘fresh and dynamic’ Mappin & Webb following strong year.
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AnalysisHalfords Autocentre - 'Hugs' advertising campaign
Halfords’ new ad campaign gives a strong indication of its latest strategic direction.
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NewsTesco reveals details of fresh food focus
Tesco has told investors it is to put an emphasis on fresh food and cut back on aggressive space expansion.
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NewsMajestic Wine launches first national TV ad
Majestic Wine is to embark on its first national TV ad campaign after a successful trial in London.
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NewsHotel Chocolat set to thrive as advocacy drives sales
Hotel Chocolat, which was ranked Britain’s most advocated brand, is well positioned to win the battle for spend this year as brand loyalty becomes a key driver for sales this year.
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AnalysisWhat price is right?
Consumer confidence is low and the battle for spend intense, retailers are slashing prices in a bid to attract shoppers. But is this the optimum pricing strategy, asks Rebecca Thomson.
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AnalysisMarks & Spencer Smart TV app
If retailers wanted to reach an audience of 20 million a few years ago, it would have been enough to run an advert during Coronation Street.
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OpinionPrice wars are losing their appeal
Natalie Berg is Global Research Director at Planet Retail. She has been analysing global trends in the food sector since 2003 and is a sought after speaker at industry events.
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NewsGame marketing boss Dave Hughes exits as 46 jobs put on the line
UPDATED: Game chief marketing officer Dave Hughes it to leave the retailer as it enters into a consultation with staff at its head office, putting about 46 jobs in jeopardy.
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NewsMothercare to launch range with Jools Oliver
Maternity retailer Mothercare is to launch a designer range with Jools Oliver, wife of celebrity chef Jamie.
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AnalysisTiffany What Makes Love True
Retailers’ use of social networks can veer towards the uncreative, but every so often a brand will stand out from the crowd.
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Analysis10 ways to compete with Amazon
Amazon’s sales growth this week showed that the etailer continues to power on. It commands respect from retailers, but its relentless expansion also generates fear. We assess how retailers can best compete with the digital Goliath. Gemma Goldfingle and Alex Lawson report.
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AnalysisThink local, think loyal
Local loyalty schemes can bring footfall and revenue to beleaguered high streets, but are they worth the cost and how can they realise their full potential? Rebecca Thomson finds out.
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OpinionForget trivia, focus on what matters
John Richards is a retail consultant for corporate finance advisor McQueen. Prior to that, he was a leading leading retail equity analyst, working for Deutsche Bank amongst others.
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OpinionCustomers want convenience
Martin Newman has extensive e-commerce experience, having been involved in multichannel retailing for over 25 years. He is the founder and chief executive of Practicology.
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AnalysisNRF: Why technology matters to retail
2012 will be a key year for retailers, with spending constrained and structural changes hitting hard. Retailers at this year’s NRF conference showed they’re tackling the hurdles head on, finds Rebecca Thomson.