All Marketing & branding articles – Page 103
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NewsThe Co-operative appoints group brand director
The Co-operative Group has appointed former easyJet marketing director David Magliano as brand director.
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NewsB&Q launches female focussed ad campaign
DIY retailer B&Q is to launch a new spring summer ad campaign aimed at “inspiring the nation with confidence to improve their homes and gardens”.
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AnalysisAnalysis: Morrisons boss Dalton Philips’ ‘killer concept’
Morrisons’ chief executive is sure the grocer’s biggest opportunities still lie ahead, he tells Alex Lawson.
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OpinionRetailers need to be adaptable
David Wild is chief executive of Halfords. Prior to this role, David worked at Walmart where he was Senior Vice President of New Business Development in San Francisco.
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NewsWhittard to expand after good Christmas
Tea and coffee specialist Whittard of Chelsea is to embark on an expansion drive at home and overseas following a strong Christmas performance.
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AnalysisCampaign of the week: Triumph Essence
Triumph has joined the ranks of retailers trying out new technologies to support its marketing activity.
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NewsJohn Lewis Partnership gears up for ‘profound change’ in retail market
John Lewis Partnership has unveiled a new round of investment in its businesses to ensure it remains at the forefront of “profound change in the retail market” driven by technological advances.
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NewsJD-owned Canterbury sponsors England rugby team
JD Sports-owned rugby brand Canterbury has signed a four year kit deal with the Rugby Football Union and will supply kit to the England team.
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AnalysisCampaign of the Week: DFS Making everyday more comfortable
After years of price-focused campaigns, sofa retailer DFS has changed tack. Its latest television advert is designed to appeal to shoppers’ emotions, and marks a new direction for the retailer.
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NewsNew Tesco technology aids promotions
Tesco is to share like-for-like product sales data with suppliers through an IT solution that will enable it to plan promotions more efficiently.
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NewsSelfridges hires new marketing boss
High end department store Selfridges has hired Richard Taylor as marketing director.
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NewsEBay launches first TV ad since 2007
EBay is launching its first TV advertising campaign since 2007 to promote the amount of new product sold on the site.
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NewsTesco reshuffles marketing team
Tesco has made several key changes in its marketing team appointing Carolyn Bradley as its group brand director in the process.
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AnalysisRetail Week Conference 2012: What topics will be covered?
This year’s conference will give you the knowledge you need to compete today.
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NewsTesco unveils next round of Big Price Drop cuts
Tesco has slashed price tags in another round of its Big Price Drop campaign.
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GalleryMorrisons: A lesson learnt
Morrisons’ M Local convenience format has arrived in Manchester city centre and is finding favour with students. John Ryan reports.
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NewsSales uplift at Ann Summers after La Senza hit the buffers
The lingerie retailer enjoys a sales hike and launches ‘tongue in cheek’ ad campaign
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AnalysisClarks Image recognition technology
Image recognition technology is becoming a popular way for retailers to enrich their marketing campaigns and link up the different channels – brands including Debenhams and Marks & Spencer have both tried it.
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AnalysisIceland: Success in a cold climate
Malcolm Walker is close to winning control of Iceland, the business he founded. He tells Alex Lawson he is as committed as ever to the frozen food retailer.
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NewsSainsbury's renews contract with Nectar
Sainsbury’s has signed a new “long-term” contract with Aimia, the parent of loyalty programme Nectar.