All Marketing & branding articles – Page 131
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NewsSainsbury’s on TV
Sainsbury’s chief executive Justin King has let four shopfloor staff loose in the grocer’s boardroom for a new Channel 4 TV programme called I’m Running Sainsbury’s, which starts next Tuesday at 9pm.
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OpinionDeliver the Essentials
Cutting prices needn’t compromise quality, as Waitrose’s new range shows, says Mark Price
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NewsAsda’s George to offer downloads with clothing
Asda clothing brand George has struck a deal with Universal Music giving shoppers free music downloads when they buy certain clothes.
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NewsPC World to build brand with ‘biggest ever’ marketing drive
PC World has launched a brand-building ad campaign jettisoning its traditional focus on price and deals in favour of a message on meeting customer needs as technology transforms lifestyles.
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NewsSpecsavers re-creates its TV ad across billboards
The opticals retailer has taken its “free varifocals” TV ad message and used it across the UK on outdoor billboards.
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NewsShoppers swarm to Marks & Spencer Penny Bazaars
VIDEO: Bargain-hungry shoppers turned out in force today as Marks & Spencer opened Original Penny Bazaars in 300 stores as part of its 125th anniversary celebrations.
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NewsHMV working with Clarity Commerce for real-time loyalty system
HMV plans to extend its purehmv loyalty card to its live venues and cinemas once it is satisfied with its membership base.
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NewsM&S reveals new marketing tagline: ‘Quality worth every penny’
Marks & Spencer has unveiled a new marketing tagline – “Quality worth every penny” – to emphasise its value credentials and reputation for quality.
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News
Mindbubble.co.uk maximises social media potential
Mindbubble.co.uk has been created to get women aged between 25 and 50 years old to participate in brand and product research, providing a textbook example of a way that social media techniques can be used by big business.
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AnalysisBe sure your marketing attracts the tourists
Overseas shoppers are making the most of the weak pound, so how can retailers exploit this international influx? Charlotte Hardie reports
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NewsLK Bennett to personalise marketing messages
LK Bennett is to personalise the content of marketing emails to its international customer base using a system from smartFOCUS Digital.
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NewsMarks & Spencer launches Premium Club
Marks & Spencer is tomorrow launching a membership club for customers with an M&S Money credit card.
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OpinionNew era of supermarket loyalty wars?
Tesco has led the charge on loyalty cards. Will its Clubcard relaunch next week win it back customers from competitors Asda, Sainsbury’s and Morrisons?
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NewsSainsbury's airs 140th birthday ad
Sainsbury’s will tonight air a 60-second ad to commemorate the grocer’s 140th birthday.
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NewsAsda chief marketing officer given Wal-Mart international role
Asda chief marketing officer Rick Bendel has been promoted to a new role of international chief marketing officer for parent company Wal-Mart.
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NewsUSC launches social networking site to engage with customers
The 40-store fashion chain USC has launched a social networking site and will air its first TV ad as it seeks to attract and engage more customers.
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NewsCarpetright increases ad spend as it focuses on TV to halt sales slide
Carpetright will up its ad spend 15 per cent and alter its marketing strategy as sales fall in the tough big-ticket furniture sector.
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OpinionCustomers a source of innovation for Asos
Asos has once again posted fantastic results, and if its community team has anything to do with it, the online fashion retailer is going to keep this growth up.
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AnalysisSocial Trends: How Britain behaves
Modern Britain is changing, and if retailers are to survive the downturn understanding these evolving social trends could make all the difference.
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NewsHawkin’s Bazaar tries outdoor ads
Toy and gift retailer Hawkin’s Bazaar is aiming to increase brand awareness in shopping centres via an outdoor ad campaign that takes advantage of what it claims is a new medium.