All Marketing & branding articles – Page 131
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NewsTesco under fire over 'misleading' adverts
Tesco has been accused of making misleading claims in its adverts that stated 1.2m of its baskets were cheaper than at Asda.
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NewsSainsbury’s taps Facebook as part of new advertising drive
Sainsbury’s this week launched the latest phase of its “Feed your family for a fiver” campaign and is using social networking site Facebook to drive customer interaction.
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NewsPerfume Shop pricing helps fend off recession
AS Watson-owned The Perfume Shop has said it is “well positioned” in the recession as it seeks to raise awareness of its value-priced offer.
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Analysis
Highly targeted, low-cost marketing tools can pay off
Highly targeted, low-cost marketing tools can be a boon for retailers whose ad spend is under severe pressure in the downturn. Ben Cooper explores how these alternatives can replace costly traditional campaigns
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NewsJysk prepares for UK expansion after improving business model
Danish furniture retailer Jysk is poised to roll out more UK stores after resolving teething problems at its operations here and bolsters its management with a head of buying from Next.
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NewsSpar ads to revitalise own-label
Symbol group Spar UK has launched a £5m ad campaign to support the relaunch of its own-label range.
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OpinionBecome part of the story
Retailers should make the most of the media circus to raise their profiles, says Jacqueline Gold
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NewsNext celebrates 21 years of Next Directory with model search
Next is celebrating 21 years of its Next Directory with a nationwide search for a new fashion model.
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NewsWickes and B&Q go head to head in summer TV campaigns
DIY rivals Wickes and B&Q are battling for customer spend with the launch of ad campaigns.
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OpinionThe supermarket cyberspace war
Sainsbury’s, Asda and Tesco are all ramping up their grocery websites in an attempt to make them more interactive for customers. Sainsbury’s seems to have the edge, but what will its rivals do to catch up?
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NewsSainsbury’s ups site interactivity
Sainsbury’s has this week launched a new section on its website as it seeks to ramp up customer interaction with the brand.
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OpinionNew ways of touching shoppers
Retailers can push the boundaries of customer experience by engaging the senses, says Neil Gillis
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NewsSainsbury’s to launch Jamie Oliver TV ad tonight
Sainsbury’s is to launch a new Jamie Oliver TV ad on Wednesday evening as part of its “Feed your family for a fiver” campaign.
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OpinionHabitat and the Twitter backlash
Habitat has provided a perfect case study in how not to use social media with its clumsy attempts to insert popular internet keywords into its promotional Twitter posts.
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NewsHabitat says misuse of Twitter keywords was a mistake
Habitat has been accused of trying to hijack interest in the Iranian election to drive users of the blogging site Twitter to posts about its special offer and Sale.
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NewsLittlewoods Direct to undergo Very rebrand
Shop Direct Group is to rebrand Littlewoods Direct as it seeks to develop its appeal to a younger online customer base.
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NewsOcado changes advertising tack after ASA ruling
Ocado has adapted its Tesco Price Match strategy after a ruling by the Advertising Standards Authority that ads highlighting the online retailer’s campaign were misleading and its claims could not be substantiated in a number of instances.
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NewsMarks & Spencer launches ad campaign to bolster ethical image
Marks & Spencer has launched a marketing campaign tunder the banner “Doing the right thing” and designed to emphasise its corporate social responsibility credentials.
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News
Barclaycard sets up 200-strong loyalty team
Barclaycard has assembled a team of 200 people to work on the launch of the loyalty programme it is planning to set up in conjunction with retailers.
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NewsAsda supremo to spearhead Wal-Mart academy for ‘generation of marketers’
Wal-Mart has set up an international academy of marketing excellence based at Asda and headed by Asda director and Wal-Mart chief international marketing officer Rick Bendel.