All Marketing & branding articles – Page 127
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NewsMint Velvet to drive ‘destination appeal’ of online flagship store
New women’s fashion retailer Mint Velvet plans to expand the content on its website in the coming months in an attempt to make it a true “destination” for its customers.
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NewsChristmas lights switch-on kick starts London festive shopping period
50,000 Londoners last night flocked to see the biggest-ever co-ordinated Christmas lights switch-on across the capital’s most famous high streets.
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NewsM&S targets Waitrose in advertising first
Marks & Spencer has launched a price comparison advertising campaign targeting Waitrose’s Essentials range, the first time the retailer has adopted the tactic against its close competitor.
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NewsM&S to repeat Penny Bazaar promotion for Christmas
Marks & Spencer is to open in-store penny bazaars later this month selling Christmas stocking-fillers as well as goods such as mugs and knickers for 1p.
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NewsAsos’s launches its outdoor advert campaign
Fashion etailer Asos launched its first outdoor ad campaign last Friday.
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NewsFresh & Easy website refreshed to back ads
Tesco’s US operation Fresh & Easy has revamped its website in line with its refreshed stores and marketing drive.
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NewsShop Direct to launch Christmas ad campaign
The retailer will launch an £18m multichannel Christmas ad campaign for Littlewoods and Very.co.uk on Sunday.
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NewsMorrisons to sponsor Disney’s A Christmas Carol premiere
Grocer Morrisons is to sponsor the world premiere of Disney’s A Christmas Carol, expected to be a festive season movie blockbuster.
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NewsHolland & Barrett kicks off TV campaign for in-store deal
Health foods retailer Holland & Barrett has launched a TV campaign to promote its buy-one-get-one-half-price offer on everything in-store, which it claims is a first for any retailer in the UK.
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Shop Direct’s Very gets off to sell-out start
Shop Direct Group has said its new Very offer had a promising start, which was rebranded from Littlewoods Direct in July.
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NewsN Brown to chase custom as bad debt fears recede
Home shopping group N Brown is to up customer recruitment advertising as its worries over bad debt have eased.
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NewsUSC gears up for loyalty launch after EPoS update
USC plans to launch a loyalty card following the roll-out of a replacement EPoS system to all stores.
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NewsTV ads mark HobbyCraft brand shift
Arts and crafts retailer HobbyCraft is staging its first TV ad campaign in three years following a brand “reappraisal” that has also led the retailer to launch its first customer magazine.
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NewsHomebase launches ‘biggest ever’ home and garden consumer survey
DIY retailer Homebase has launched what it calls Britain’s “Biggest Home and Garden survey” as it seeks to determine the public’s tastes when it comes to the home.
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NewsGadgetshop launches offline ad assault
Etailer Gadgetshop.com has launched its debut offline advertising campaign to bolster sales in the run-up to Christmas.
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NewsSainsbury’s launches financial services campaign
Sainsbury’s has unveiled a campaign to drive shoppers to its financial services products.
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NewsWaitrose pulls advertising from Fox News slot
Waitrose has pulled its advertising from the Fox News slot shown on Sky in the UK after customers complained about presenter Glenn Beck’s remarks about US president Barack Obama.
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OpinionPurge the peripherals
Taking an axe to non-core marketing activity will clarify your key message, says Simon Burke
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ScS ramps up advertising to woo shoppers
Sofa retailer ScS has increased its marketing with an ad campaign offering sofas for £10 a month, and upped its ad spend by 25% year on year.
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OpinionSocial media is ideal for online ads
Despite the growing evidence that customers spend more of their time these days online, retailers valiantly cling to traditional and long understood media like TVand press — Just 20% of retail media spend goes online.