All Marketing & branding articles – Page 130
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NewsJysk prepares for UK expansion after improving business model
Danish furniture retailer Jysk is poised to roll out more UK stores after resolving teething problems at its operations here and bolsters its management with a head of buying from Next.
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OpinionBecome part of the story
Retailers should make the most of the media circus to raise their profiles, says Jacqueline Gold
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NewsSpar ads to revitalise own-label
Symbol group Spar UK has launched a £5m ad campaign to support the relaunch of its own-label range.
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NewsWickes and B&Q go head to head in summer TV campaigns
DIY rivals Wickes and B&Q are battling for customer spend with the launch of ad campaigns.
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NewsNext celebrates 21 years of Next Directory with model search
Next is celebrating 21 years of its Next Directory with a nationwide search for a new fashion model.
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OpinionThe supermarket cyberspace war
Sainsbury’s, Asda and Tesco are all ramping up their grocery websites in an attempt to make them more interactive for customers. Sainsbury’s seems to have the edge, but what will its rivals do to catch up?
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OpinionNew ways of touching shoppers
Retailers can push the boundaries of customer experience by engaging the senses, says Neil Gillis
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NewsSainsbury’s ups site interactivity
Sainsbury’s has this week launched a new section on its website as it seeks to ramp up customer interaction with the brand.
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NewsSainsbury’s to launch Jamie Oliver TV ad tonight
Sainsbury’s is to launch a new Jamie Oliver TV ad on Wednesday evening as part of its “Feed your family for a fiver” campaign.
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OpinionHabitat and the Twitter backlash
Habitat has provided a perfect case study in how not to use social media with its clumsy attempts to insert popular internet keywords into its promotional Twitter posts.
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NewsHabitat says misuse of Twitter keywords was a mistake
Habitat has been accused of trying to hijack interest in the Iranian election to drive users of the blogging site Twitter to posts about its special offer and Sale.
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NewsLittlewoods Direct to undergo Very rebrand
Shop Direct Group is to rebrand Littlewoods Direct as it seeks to develop its appeal to a younger online customer base.
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NewsOcado changes advertising tack after ASA ruling
Ocado has adapted its Tesco Price Match strategy after a ruling by the Advertising Standards Authority that ads highlighting the online retailer’s campaign were misleading and its claims could not be substantiated in a number of instances.
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NewsMarks & Spencer launches ad campaign to bolster ethical image
Marks & Spencer has launched a marketing campaign tunder the banner “Doing the right thing” and designed to emphasise its corporate social responsibility credentials.
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Analysis
Media is cheaper but ad spend remains essential
One benefit of the recession is that media is cheaper than ever. But, as Charlotte Hardie warns, retailers still need their ad spend to be effective
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NewsAsda supremo to spearhead Wal-Mart academy for ‘generation of marketers’
Wal-Mart has set up an international academy of marketing excellence based at Asda and headed by Asda director and Wal-Mart chief international marketing officer Rick Bendel.
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News
Barclaycard sets up 200-strong loyalty team
Barclaycard has assembled a team of 200 people to work on the launch of the loyalty programme it is planning to set up in conjunction with retailers.
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NewsWal-Mart designates Asda international centre of marketing excellence
Wal-Mart has designated Asda its international centre of marketing excellence. The UK retailer will act as a global marketing academy for Wal-Mart under the leadership of Rick Bendel.
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NewsProduct of the Year logo recognised by half of UK consumers
The Product of the Year logo has experienced a “dramatic” rise in awareness levels among UK consumers.
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NewsVision Express refines targeted marketing with SPSS analytics tool
Vision Express is set to improve the effectiveness of its marketing communications with the introduction of a marketing analytics tool from SPSS.