All Marketing & branding articles – Page 130
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NewsPets at Home launches first TV ad campaign to raise its profile
Pets at Home is to embark on its first national TV ad campaign as it seeks to raise awareness of the brand.
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BT to open dedicated broadband demo stores
BT is preparing to open high street stores for potential new customers to be given demonstrations of its Total Broadband service.
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NewsNew Look to launch online TV show
Fast fashion retailer New Look is to launch a weekly online interactive TV show to be distributed by YouTube.
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NewsAsda collects store feedback from 250,000 customers
More than 250,000 customers have provided Asda with feedback since it launched its tellASDA initiative at the beginning of the year.Since January it has issued receipts at the tills of its 367 stores that provide information on how customers can make comments about their store visit. Customers have the option ...
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NewsCustomers insulted on DSGi staff Facebook site
People claiming to be staff at electricals group DSGi’s Currys and PC World chains have mounted ferocious attacks on customers via a Facebook group.
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NewsEntries open for Oracle Retail Week Awards 2010
The deadline for entries to the 2010 Oracle Retail Week Awards, the biggest event in the retail calendar has been extended to November 6.
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AnalysisIs tactical behaviour damaging retailers’ long-term strategy?
Tactical behaviour to shore up top lines has been a feature of the recession as retailers compete harder for customers, but is it damaging to your longer-term strategy, asks Joanna Perry
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NewsSpecsavers revives Postman Pat
Specsavers has revived the much-loved children’s TV character Postman Pat for its latest TV ad campaign to promote its two-for-one offer.
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NewsM&S sends Mylene Klass on the road
Myleene Klass is launching Marks & Spencer’s new brand with a style tour of Britain.
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NewsAmerican Apparel advert banned
A “provocative” fashion advert for American Apparel featuring a model showing part of her nipple has been banned because the model looked like a child.
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NewsSales of Sainsbury’s Basics range rocket
Sainsbury’s has revealed that sales from its Basics own-label value offer are 50% higher than a year ago.
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OpinionRetail surgery: Making TV screens in-store pay for themselves
We are interested in using TV screens in stores for marketing purposes, but how can we make them pay for themselves?
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NewsShopper response to Tesco's Clubcard relaunch 'slow', suppliers say
Doubts have been expressed about whether Tesco’s Clubcard 2 initiative has appealed to shoppers as hoped.
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NewsTesco criticised for false poll claims
Tesco has been condemned for using false statistics as part of a local marketing campaign aimed to win public backing for a new store.
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NewsComet to sponsor Who Wants To Be A Millionaire
Comet has signed its first big TV sponsorship deal with ITV quiz show Who Wants To Be A Millionaire.
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NewsTesco wages war on WHSmith with back to school campaign
Tesco aims to conquer the ‘back to school’ market with a price comparison campaign against WHSmith.
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NewsB&Q tests email discount voucher to clear stock
B&Q has embarked on its first viral marketing campaign in an attempt to drive sales and clear stock.
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NewsIceland drops Kerry Katona over photos
Iceland has dropped former Atomic Kitten singer Kerry Katona as the face of its advertising campaign following the publication of photographs allegedly showing her taking class A drugs.
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NewsHome Bargains fights shoplifting with ‘crime busters’ web initiative
Value retailer Home Bargains has taken an innovative approach to in-store theft by launching an online campaign to identify suspected shoplifters.
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NewsCurrys unveils a brand-building ad campaign
DSGi-owned electricals chain Currys has unveiled a brand-building ad campaign designed to bolster its reputation for service.