All Marketing & branding articles – Page 129
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News
‘iPod’ the most searched-for brown goods brand term
“Ipod” is the most searched-for brand term on the internet in the brown goods sector, generating 9% of all searches in a month.
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NewsAsda launches voucher campaign
Asda has today launched a voucher campaign to drive shoppers to its stores.
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NewsArgos modernises logo in brand refresh as new catalogue launches
Catalogue store group Argos will tomorrow unveil a refreshed brand, coinciding with the launch of its latest big book.
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NewsMamas & Papas to unify brand messaging
Mamas & Papas is to implement a franchise collaboration platform to ensure its brand messaging is clear across its portfolio as it expands globally.
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AnalysisOn the right channel?
With most online retail propositions now up to scratch in terms of customer delivery, what’s the best way and which is the best channel to differentiate your offer?
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AnalysisNRF: US retail IT leaders follow the consumer
The technology show at NRF had all the normal high-tech gadgets, but US retail’s IT leaders are increasingly focused first and foremost on the customer, finds Joanna Perry
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NewsEyes on Boots ad
Boots Opticians has launched a TV ad campaign this week to promote its “Free Second Pair” offer.
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OpinionRetail surgery: Should I be worried about employees blogging negatively about my business?
Should I be worried about employees blogging negatively about my business, and what can I do to stop this?
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NewsSpecsavers TV push
Specsavers has funded a 10-part TV series called TV Book Club as part of its advertising plan for this year.
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OpinionThe rules of social engagement
If 2009 was the year that retailers jumped on the Twitter bandwagon, then what will 2010 bring in terms of social media?
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NewsASA throws out M&S ‘sexist’ ad claims
The Advertising Standards Authority has thrown out claims of sexism over the Life on Mars actor Philip Glenister’s part in Marks & Spencer’s Christmas TV campaign following about 100 complaints.
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NewsAsda borrows Sainsbury’s slogan
Asda borrowed one of rival Sainsbury’s advertising catchphrases at the weekend, declaring “Good food costs less at Asda”.
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AnalysisShopping centre marketing part funded by service charges: Money well spent?
Shopping centre marketing part funded by service charges should lead to increased footfall and sales. So why don’t retailers know where the money is going, asks Sara McCorquodale?
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NewsHalfords upbeat on festive prospects
Halfords is hopeful of a strong Christmas trading period as it ramps up its multichannel marketing.
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NewsDixons tones down second leg of ad push
Electricals market leader DSGi has launched the second phase of its irreverent ad campaign for its online business Dixons.co.uk.
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AnalysisInside the box: Christmas adverts
A couple of retailers stand out for their originality in this year’s crop of festive ads, but too many of them lack impact, Saatchi & Saatchi’s Richard Huntington tells Joanna Perry.
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NewsOxford Circus meets Brand Alley
Private sales site Brand Alley launched a cheeky viral campaign this week with models strutting across the new diagonal crossing at London’s Oxford Circus.
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NewsChaka Khan will star in a campaign for Evans
Music legend Chaka Khan is starring in a campaign for plus-size fashion retailer Evans. The singer will model a selection of clothing from the retailer’s Christmas collection.
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NewsMarks & Spencer engages with shoppers on Facebook
Marks & Spencer director of store marketing and design Nayna McIntosh fielded questions on pre-Christmas discounting and controversial Christmas ads in a live web chat on Facebook on Tuesday.
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OpinionCustomers won’t put up with analysis paralysis
Customer-centricity is the buzzword for retailers who like to think that they listen to their customers. But listening is no longer enough, super-fast analysis and response is also necessary for retailers to truly meet demand.