All Marketing & branding articles – Page 128
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OpinionSocial commerce in practice
Retail Week yesterday hosted a webinar on social commerce that highlighted both how much retailers have to gain from engaging with their customers, but also the many questions they have concerning how they should go about it.
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NewsMydeco promotes virtual products through PlayStation gaming platform
Homewares shopping aggregation site Mydeco has opened a virtual store in Sony’s social gaming platform PlayStation Home.
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NewsDebenhams confirms pre-Christmas Spectacular
Debenhams has confirmed it will launch its pre-Christmas Spectacular on Wednesday, promising more price cuts than the same Sale last year.
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NewsM&S ads ‘help Waitrose sales’
Waitrose this morning claimed that Marks & Spencer’s high-profile price comparison ad campaign has helped its own sales.
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NewsIceland's Christmas advertising campaign launches on Sunday
Christmas Iceland’s Christmas ad campaign launches on Sunday with familiar celebrities Coleen Nolan and Jason Donovan taking centre stage.
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NewsRecession to drive store card comeback
Store cards are posed for a comeback next year as retailers offer alternative lending options to consumers finding it hard to secure credit through other channels.
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NewsSainsbury’s pushes loyalty and non-food
Sainsbury’s is launching an ad campaign today focusing on its loyalty scheme Nectar card for the first time as it seeks to capture more of shoppers’ Christmas spend.
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NewsJohn Lewis ponders VAT delay
Department store group John Lewis may steal a march on the rest of the high street by not passing on the higher rate of VAT until the end of January.
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NewsMarks & Spencer offers online shoppers 1p delivery
Marks & Spencer has kick-started its Christmas online sales campaign by offering shoppers delivery for a penny.
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NewsJohn Lewis to launch Christmas ad campaign on Sunday
John Lewis will launch its Christmas television campaign on Sunday, aimed at rekindling the excitement felt by children when they open their presents on Christmas Day.
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NewsBurberry social network to celebrate trench coat
Burberry, the upscale retailer and brand, has launched a social networking site celebrating its famous trench coat.
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NewsMint Velvet to drive ‘destination appeal’ of online flagship store
New women’s fashion retailer Mint Velvet plans to expand the content on its website in the coming months in an attempt to make it a true “destination” for its customers.
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Opinion
Retail surgery: Protect your online brand name
How can I protect my brand when it comes to website domain names?
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NewsPerfume Shop launches Christmas marketing drive
The Perfume Shop is offering shoppers deals of up to 60% off
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NewsChristmas lights switch-on kick starts London festive shopping period
50,000 Londoners last night flocked to see the biggest-ever co-ordinated Christmas lights switch-on across the capital’s most famous high streets.
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NewsM&S targets Waitrose in advertising first
Marks & Spencer has launched a price comparison advertising campaign targeting Waitrose’s Essentials range, the first time the retailer has adopted the tactic against its close competitor.
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NewsM&S to repeat Penny Bazaar promotion for Christmas
Marks & Spencer is to open in-store penny bazaars later this month selling Christmas stocking-fillers as well as goods such as mugs and knickers for 1p.
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NewsShop Direct to launch Christmas ad campaign
The retailer will launch an £18m multichannel Christmas ad campaign for Littlewoods and Very.co.uk on Sunday.
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NewsFresh & Easy website refreshed to back ads
Tesco’s US operation Fresh & Easy has revamped its website in line with its refreshed stores and marketing drive.
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NewsAsos’s launches its outdoor advert campaign
Fashion etailer Asos launched its first outdoor ad campaign last Friday.