All Marketing & branding articles – Page 128
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NewsJohn Lewis to launch Christmas ad campaign on Sunday
John Lewis will launch its Christmas television campaign on Sunday, aimed at rekindling the excitement felt by children when they open their presents on Christmas Day.
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NewsBurberry social network to celebrate trench coat
Burberry, the upscale retailer and brand, has launched a social networking site celebrating its famous trench coat.
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NewsMint Velvet to drive ‘destination appeal’ of online flagship store
New women’s fashion retailer Mint Velvet plans to expand the content on its website in the coming months in an attempt to make it a true “destination” for its customers.
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Opinion
Retail surgery: Protect your online brand name
How can I protect my brand when it comes to website domain names?
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NewsPerfume Shop launches Christmas marketing drive
The Perfume Shop is offering shoppers deals of up to 60% off
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NewsChristmas lights switch-on kick starts London festive shopping period
50,000 Londoners last night flocked to see the biggest-ever co-ordinated Christmas lights switch-on across the capital’s most famous high streets.
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NewsM&S targets Waitrose in advertising first
Marks & Spencer has launched a price comparison advertising campaign targeting Waitrose’s Essentials range, the first time the retailer has adopted the tactic against its close competitor.
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NewsM&S to repeat Penny Bazaar promotion for Christmas
Marks & Spencer is to open in-store penny bazaars later this month selling Christmas stocking-fillers as well as goods such as mugs and knickers for 1p.
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NewsShop Direct to launch Christmas ad campaign
The retailer will launch an £18m multichannel Christmas ad campaign for Littlewoods and Very.co.uk on Sunday.
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NewsFresh & Easy website refreshed to back ads
Tesco’s US operation Fresh & Easy has revamped its website in line with its refreshed stores and marketing drive.
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NewsAsos’s launches its outdoor advert campaign
Fashion etailer Asos launched its first outdoor ad campaign last Friday.
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NewsMorrisons to sponsor Disney’s A Christmas Carol premiere
Grocer Morrisons is to sponsor the world premiere of Disney’s A Christmas Carol, expected to be a festive season movie blockbuster.
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NewsHolland & Barrett kicks off TV campaign for in-store deal
Health foods retailer Holland & Barrett has launched a TV campaign to promote its buy-one-get-one-half-price offer on everything in-store, which it claims is a first for any retailer in the UK.
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NewsTV ads mark HobbyCraft brand shift
Arts and crafts retailer HobbyCraft is staging its first TV ad campaign in three years following a brand “reappraisal” that has also led the retailer to launch its first customer magazine.
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NewsUSC gears up for loyalty launch after EPoS update
USC plans to launch a loyalty card following the roll-out of a replacement EPoS system to all stores.
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NewsN Brown to chase custom as bad debt fears recede
Home shopping group N Brown is to up customer recruitment advertising as its worries over bad debt have eased.
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News
Shop Direct’s Very gets off to sell-out start
Shop Direct Group has said its new Very offer had a promising start, which was rebranded from Littlewoods Direct in July.
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NewsHomebase launches ‘biggest ever’ home and garden consumer survey
DIY retailer Homebase has launched what it calls Britain’s “Biggest Home and Garden survey” as it seeks to determine the public’s tastes when it comes to the home.
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NewsGadgetshop launches offline ad assault
Etailer Gadgetshop.com has launched its debut offline advertising campaign to bolster sales in the run-up to Christmas.
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NewsSainsbury’s launches financial services campaign
Sainsbury’s has unveiled a campaign to drive shoppers to its financial services products.